Oh my, I finally get it.  I finally know what it feels like to be a consumer inundated with spam.

I understand the sense of hopelessness,  frustration and anger that builds and builds until you are just completely overcome with misdirected…

You may think that down in South Africa we’ve been insulated from the effects of the global recession, but affiliate marketers around the world are reeling from the effects of the recession too.

In the last 3 months we’ve seen a…

The class action filed against ValueClick subsidiaries CJ.com and BeFree has taken a new turn with ValueClick proposing a $1,000,000 settlement fund to be distributed to members of the class action suit.

The lawsuit was originally filed against CJ after the…

I got carried away watching the Comrades Marathon - a 89 km (56 mile) gruelling run. Being the affiliate geek I am I could not help muse how similar affiliate marketing is to a marathon - so i blogged it…

This week I learnt a lesson in affiliate marketing.
Sometimes we forget that this business is about relationships. Sure you have to have the metrics analysis, creative design, 24 hours support and all the other things that you need to be…

Ola readers! Rumors of my retirement are exaggerated. I am however looking a little more like Wayne Porter every day
I’ve been following the Google Checkout issue with some interest having read posts by Sam Harrelson and Connie Berg &…

Oh to be in Santa Barbara! unfortunately - between shuttling to New York and Johannesburg and preparing for our upcoming exhibit at Ad-Tech London (stop around the Forge Booth!) and a *very important* 5th birthday for a special little girl…

“CPA Ad Network Duplication - Are You Paying More Than You Should?” Asked Peter Figueredo in a related post recently.

Yes, CPA network duplication can end up costing you more than it should, but it does not have to. All you need…

This past week I attended the Digital River European Sales Summit held in not-so-sunny Majorca in Spain, as I was invited to speak on their email and affiliate marketing panels.

The most interesting delegate (to me anyway) must have been Todd…

There’s been much said about the justification for affiliate marketing strategies in large brand retailers in posts on this forum. For background info, if you’ve got time and lots of coffee, read Molander- On The Right Track? For Multi-Channel Retailers…