Posts by Joel Wood

About Joel Wood

Joel Wood is the Founder and CEO of Versa Marketing Inc. Versa Marketing provides affiliate, search, social and blogger management services. The company was created with the intention of elevating the level of service and results provided to companies through outsourced marketing management. Joel has overseen the management of more than a hundred affiliate programs spanning almost every retail vertical.

Getting the Most from Your Subscription-Based Affiliate Program

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Subscription-based advertisers continue to expand their marketing efforts into the affiliate channel to secure new sources of traffic and revenue. How should a subscription-based affiliate program be positioned for growth? A subscription-based affiliate program must be structured to compensate the …