You’ll recall part 1 of my interview with Gordon Magee of Drs. Foster Smith.  I’m back to continue learning of his strategic, long-term approach to using video to drive multi-channel sales — and answering your specific cost questions. After reading part…

Last week I referenced pet goods purveyor, Drs. Foster Smith and their very strategic, long-term approach to using video to drive sales — on the Web, via telemarketing and through their catalog channels.  Today I’m going deeper to understand exactly how that…

What is an acceptable payoff in terms of time investment put IN and the return taken OUT (actual revenue) of social marketing?  What’s reasonable to expect and how soon?  I’ve begun to crack the nut that is this question by…

After all the thunder,  here’s the lightning: Euro e-Commerce rock star Rok Hrastnik.  I dared ask the Web business leader of Europe’s infomercial powerhouse, Studio Moderna, “is interruptive marketing dead?… because all this social — and for that matter online…

We left off with Bazaarvoice’s Sam Decker giving us outstanding tips on how to get your management team or C-suite executives to consider social marketing experimentation. Today I offer you more social marketing adoption tips but this time a strategic framework…

Yes, opportunities presented by social technologies are exciting but the task of shifting gears (staffing, allocating budget, re-training, prioritizing tactics) is daunting for most marketers.  So what can be done today?  How can “believers” in social media/networking/marketing work within the…

As promised in Part 1 of this 2 part series I’m back with 3 more strategies and easy-to-implement tactics.  One strategy I mentioned that generated some email was providing feedback loops to affiliates.  Too radical for some apparently but let’s clarify…

Tired of the same old tips-and-tricks about Web affiliate marketing programs? “Communicate with them, treat them with respect” yada-yada. What REALLY works? I asked my most experienced colleagues to answer the question: “what’s moving the needle in affiliate marketing today” Here are the innovations I discovered. Yes, they can be quickly and easily applied - helping you manage your affiliates and extract maximum sales efficiency.

A majority of affiliate managers need to feel more recognized, and given more power, by their bosses. 80% of you say bosses need a better understanding of (appreciation for) performance-based Web marketing’s raw power! And 90% need better tools to do their job…

When’s the last time you’ve heard anyone in our industry talk about what affiliate MANAGERS want. Let’s set aside that popular question of “what do affiliates really want?” and explore what YOU want, managers. Better recognition and respect internally among your superiors? Better tools to do your job? More autonomy? More budget to foster creativity? Less competition and more collaboration with search, email and other channels?