Posts by Jason Wells
We should be clear: mobile search and local search are not the same things. It is critical to understand, however, that the vast majority of searches done on mobile phones produce local results first. Google dominates roughly 98 percent of the mobile search market. (Yes, that qualifies as domination). And Google clearly favors returning local results first on a smartphone. Their assumption is simple and usually accurate. People are looking for products immediately and products near them.