That was sort of a theme I have seen, and wanted to see more of, through various sessions and conferences over the years. It goes to all our marketing efforts. Build it right. If you are trying to game the system, get around the system or just make a quick buck, you aren’t building something substantial that will weather the search engines’ changes and evolutions. The top 5 ranking was harder to get and took longer, but it has stayed in those top rankings for much longer with very little work needed, Wil emphasized. It pays to do it right.
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