Posts by James Dickey
Careful Process Minimized Risks and Maximized Allstate’s Results – Presentation Coverage from BlogWell
Allstate had a unique problem in the creation of its social media efforts. Its attorneys had concerns that legal precedent might mean that user-generated content could expose the corporation to significant liability.
For example, one customer in a forum could offer insurance “advice” to another customer that could somehow make Allstate responsible to pay for some large loss that they otherwise would not have had to cover.
Stick to Your Core: H&R Block’s Social Media Lesson – Presentation Coverage from BlogWell
H&R Block had a very successful initial foray into social media marketing. Their first effort: a 2007 sponsored YouTube video contest called “Me and My Super Sweet Refund Video Contest”, whose launch video earned over 1.6 million views and set a YouTube record that held for over six months.
Social Media Can Meet Several Meaningful Goals – Presentation Coverage from BlogWell
Stan Joosten, Director of Holistic Consumer Communications for Proctor & Gamble began his presentation at BlogWell by emphasizing the importance of not treating social media as “shiny object media”. In other words, don’t be fooled by the latest and greatest fancy new thing. Instead have one or more goals in mind before you start any social media initiative.
Behind the Orange Apron – Presentation Coverage from BlogWell
The following is part of a series covering the BlogWell conference which took place at Chicago’s Gleacher Center on Thursday, January 22.
Andy Sernovitz, CEO of GasPedal, stated in his introduction to the over 230 attendees at the BlogWell, “Starting…
