Posts by Jack Busch
Google Goggles: The World is Your Hyperlink
Search experts are coming away from Google’s Search Event, held on December 7th in Mountain View, CA, with two words on their lips: “exciting” and “scary.” Both words aptly describe the most buzz-worthy new product to be unveiled at the…
Why I’m Not Worried About the FTC
If you’re a blogger, or even read blogs, then you’re aware of the new FTC requirements which compel bloggers to disclose any “material connections” with advertisers or face fines up to $11,000. This primarily concerns testimonials and reviews in which…
Skip Dry Corporate Language if You Want to Instill Confidence in Your Readers
Last weekend, I flew Southwest Airlines for the first time. What really struck me about the trip, aside from the several hour delay, was the tone of the Southwest staff. Here’s a quick sample from the flight attendant’s safety presentation:…
Defeat the Doppelgangers: Important steps towards making your good name Google friendly
You may be the preeminent web consultant in Phoenix, Arizona, but with a name like Steve Stevenson or John Jackson, it’s going to be difficult to be found when employers and prospective clients go a-Googling for you.
Even with Google’s…
