PPC plays a significant role in almost every affiliate campaign. While you might think running a great AdWords campaign starts and ends with choosing the right keywords, you’re wrong. Keywords are only half of the battle. The other half is…

Product reviews are one of the most used tools in the affiliate marketing toolbox. These reviews are designed to engage the reader and to motivate them to buy the product based on what they’ve read. Sounds simple enough, doesn’t it?

Well,…

Let’s get right to the point. Posting occasionally on your Twitter account or writing blogs for the sake doing so doesn’t constitute a social media marketing strategy. And that’s why I believe so many people turn sour on the idea…

To get your target audience to take the action you desire, you need to play to their emotions. Whether you play to their greed by giving them an incentive to spread your message or their sense of humor, the point is your viral marketing campaign should elicit some sort of emotional response. You can even take the opposite approach by creating a viral campaign that gets people pissed off and makes them share it out of anger with their friends. Whatever you do, make them feel!

Link building. To some, these two words represent a confusing, time-consuming, never-ending process yet to produce any tangible results. And understandably so; after all, link building can be all of these things–especially if you’re making some common mistakes.  Take a…

Anytime a conversation turns to content promotion via social media marketing, Digg.com is sure to be mentioned within the first few seconds. This is hardly surprising since Digg is the most popular of the social media bookmarking sites. Used properly, Digg…

With the economy making things harder every day, companies are looking for new, creative, and affordable ways to reach their customers. The state of the economy ensures that social media will continue to grow rapidly throughout 2009.

Of course, with social…

Link baiting is a technique used to generate inbound links to your website. When done properly, this style of content will get you more links, better keyword relevance, improved online visibility, greater authority, and more trust from the search engines.…

As a freelance copywriter, the majority of the work I do is SEO content writing. In doing so, I deal with a lot of clients who have specific demands for their copy. One request that keeps popping up is to…

You break your back running your blog, but as months roll by, your number of RSS subscribers can still be counted on two hands. It’s a depressing situation, and it can make you question the whole point of blogging. Don’t…