While there’s a ton of hype about micropayments and their role in virtual goods, many economic trends don’t really sink in until there’s a high-profile success story that people can dream about. It doesn’t matter that less than 10% make…

In a previous post I discussed how I thought Twitter was a good tool for businesses.

It turns out that I was underestimating the enterprising drive of Twitter and now Foursquare users. In June of 2009, there was much talk about how…

Ok so I can’t, but apparently some web loyalty firms are able to. Some at least are starting to change their business model as pressure mounts from Congress due to consumer complaints. As of January 8th, 2010, your 16 digit…

In the last post I provided some background on offers and the confusion they may cause. I also pointed out the potential for scams. In this article, I’ll put a little more focus into the complexity of the offer systems and…

There’s been alot of hype and debate around the concepts of virtual goods and offers due to a few high flying companies which have been media darlings. The highest profile company in question is Zynga, athough other social gaming sites…

In a win for micropayments, World of Goo, a top 10 PC game for January this year and popular seller on WiiWare, the Wii game store, was sold in an experiment to see what people would pay for their popular…

One of the mantras guiding online marketing is to measure everything that matters and then optimize. The typical MO is to run as many CPC programs that you can afford or manage to create a baseline; do A/B or multivariate…

The current discussion around micropayments is yet another round in a series of micropayments debates and discussions. This time it’s literally micropayments 3.0, and it is a little offensive to see the same old arguments and jokes about micropayment pros and cons popping up without any reference to the previous analysis and commentary.

A wise person once told me that if something wasn’t worth paying for, you didn’t have a business model to build on.  I don’t think he was really choosing a side, but instead he was telling me to focus on…

Farming gold is expected to become a big enough problem that China has banned gold farming. What? Who farms gold?

For those unfamiliar with this hidden economy, “gold farming” is a term that refers to performing tasks that allow you to…