Posts by David Lewis
Advertising Tax: Education, not Legislation
Editor’s Note: The more points of view that are put out about Illinois Governor Pat Quinn’s ratification of the ill-conceived affiliate nexus bill HB 3659, the more chance the industry has to come together and have a discussion on…
Overstock to Terminate California Affiliates Again Tomorrow
Now that I have your attention, Overstock may terminate its California affiliates tomorrow. The State Legislature is once again considering a bill that would make the Affiliate Nexus Tax law in California. If you are not familiar with this legislation,…
Not All Facebook Users Are Created Equal: How Many Free Coins Did You Get?
Over the weekend, Facebook posted the following notice in my account:
Facebook Gave You 10 Free Credits! You received 10 free Facebook Credits (a $1.00 USD value). Use them to buy premium items in your favorite games on Facebook. Go
…
This Thing Of Ours… What Do We Call It?
Last week, Missy Ward, co-founder of Affiliate Summit, reignited the age-old discussion about what we call our industry. Is it affiliate marketing or performance marketing? Are we affiliates or publishers? Are they merchants or advertisers? Either you…
California’s Referendum on the Advertising Tax
You probably haven’t heard about my state’s referendum on the Advertising Tax. It’s not a ballot proposition. It’s the gubernatorial election.
Politics are complex. Many readers will bristle at my boiling down California’s election between Democrat Jerry Brown and Republican…
Google AdSense And Transparency
A great thing happened this week: Google went transparent. Well, kind of.
Google announced that it pays 68 percent of its advertising revenue to publishers on AdSense for content and 51 percent for AdSense for mobile. Hmmmm,…
Twitters Apps vs. Affiliate Marketing
In case you missed the news, and it was easy to miss as Twitter waited until 6:15 pm PDT to announce it, Twitter bought Atebits, the two-person company that makes Tweetie.
I wrote about the acquisition on…
A Schaaf-Centric World
I woke up this morning to the press release sitting there in my inbox announcing that Schaaf Consulting had acquired PartnerCentric. Of course, I read it backwards in my bleary-eyed, pre-coffee state. Then it hit me: Linda…
Advertising Tax Effect: Drs. Foster & Smith Shuts Down Its Affiliate Program
You read that right. Today Drs. Foster & Smith, a pet medicine retailer our of Wisconsin, has shut down its entire affiliate program due to the Advertising Tax that has passed in 3 states and is being considered in many…
Taking an Active Role in Social Media for Your Business
Jeff Molander wrote a post on his blog about social media. I decided to write a response at ReveNews instead of my own blog because, frankly, it is more provocative here. Plus, this is…
