Posts by Dave Cole
Ad:tech Notes: Part I
First off, I want to make it publicly clear that Beth Kirsch is awesome. I’m not quite at liberty to discuss why that is the case, but it’s a fact.
This is my first ad:tech and…
Your Brand on Myspace
While Jim and I may disagree on the viability of myspace, the web’s hot property (which now even has its own independently developed toolbar) remains a giant unknown or avoidance for most online marketers. However, there…
Is Click Fraud this decade’s ‘victimless crime’?
I can recall with vivid clarity the first time I saw Napster. It had a pretty simple interface, it worked pretty reliably, and it offerred an unbelievable catalog of *free* music. Hard drives were overflowing with tunes. Mp3 players were…
Adware, Affiliates, and Ask.com
There are lots of reasons to watch your affiliates and your brand name closely, and thanks to Ask.com, another great reason comes to light.
A colleague of mine shared with me a confusing state of events. An employee placed an…
