Posts by CT Moore

About CT Moore

A former Staff Editor here at Revenews.com, CT Moore is a recovering agency hack with over 8 years experience leveraging search and social media to help brands meet their business goals online. He currently provides digital strategy consulting to both SMBs and enterprise level companies through his consultancy Socialed. CT has worked with both start-ups and multinational brands alike, including Acquisio, Microsoft Canada, and Luxury Retreats. He is also an accomplished blogger and speaker who educates groups and companies on how they can better leverage different online channels.

Twitter: gypsybandito

Knowing What and When to Outsource

Competing in the digital landscape usually means competing on several fronts. You need good design (product or web), solid tech (frontend and backend), strong marketing (acquisition and retention), and the talent to help make it all come together. Indeed, …

4 Ways to Step Up Your Digital Marketing in 2014

It’s the the final stretch of 2013, and you might be already be thinking about New Year’s resolutions. And if you’re a marketer or an entrepreneur, you’re certainly thinking about how you’re going to do business in 2014 — …

10 Reasons To Outsource (Some) Marketing (6-10)

Previously, we looked at 5 of 10 reasons why you might consider outsourcing some of your marketing to an agency. In that last installment we explored factors such as specialized expertise, bandwidth, outside perspective, education, and R&D as potential …

10 Reasons to Outsource (Some) Marketing (1-5)

All businesses outsource to some degree. Whether it’s their advertising, SEO, or janitorial services, all businesses have vendors that the rely on to provide services that lie beyond their core product/service offering. But marketing is a part of all …

Google Loses Market Share, Looks Beyond Search for Growth

At the close of Q1 2011, Google had lost some search market share and fell short of earning expectations. As a result, the search giant will be looking beyond its search products to drive future growth. Indeed, the company …

How To Get Social With SEO (because you have to)

Between Facebook’s expanded deal with Bing and the recent launch of Google’s +1 button, it’s clear that search is becoming more social. So while Facebook isn’t about to take over search and become the next Google (per se), …

How Facebook Might Conquer Comments

It’s no secret that Facebook is trying to conquer the internet and bring it all in behind its registration wall. Whether or not they ultimately succeed will probably depend on a number of variables, such as whether Facebook can

The Death and Re-Birth of Book Publishing

We’re not even at the end of Q1, and 2011 has already been a rough year for the book retailers. But while retailers struggle and fold, there might be new opportunities on the horizon for publishers and authors alike, …

Inflicting Damage: Google Napalms UGC, Competitors And Content Farms

According to Google, last week’s Google’s algorithm update was supposed to help people find “more high-quality sites in search.” But when you look at the top 25 losers, you can’t help but notice Google seems to have devalued …

How Involved in Social Media Should the Government Be?

Last week, Facebook put-out a 26-page retort to the FTC’s preliminary report on privacy regulation. Unsurprisingly, the document wreaks of economic interests, but it also raises some questions about who should foot the bill for social media.

Through its …