Posts by CT Moore
10 Reasons To Outsource (Some) Marketing (6-10)
Previously, we looked at 5 of 10 reasons why you might consider outsourcing some of your marketing to an agency. In that last installment we explored factors such as specialized expertise, bandwidth, outside perspective, education, and R&D as potential reasons …
10 Reasons to Outsource (Some) Marketing (1-5)
All businesses outsource to some degree. Whether it’s their advertising, SEO, or janitorial services, all businesses have vendors that the rely on to provide services that lie beyond their core product/service offering. But marketing is a part of all business …
Google Loses Market Share, Looks Beyond Search for Growth
At the close of Q1 2011, Google had lost some search market share and fell short of earning expectations. As a result, the search giant will be looking beyond its search products to drive future growth. Indeed, the company seems …
How To Get Social With SEO (because you have to)
Between Facebook’s expanded deal with Bing and the recent launch of Google’s +1 button, it’s clear that search is becoming more social. So while Facebook isn’t about to take over search and become the next Google (per se), one …
How Facebook Might Conquer Comments
It’s no secret that Facebook is trying to conquer the internet and bring it all in behind its registration wall. Whether or not they ultimately succeed will probably depend on a number of variables, such as whether Facebook can launch …
The Death and Re-Birth of Book Publishing
We’re not even at the end of Q1, and 2011 has already been a rough year for the book retailers. But while retailers struggle and fold, there might be new opportunities on the horizon for publishers and authors alike, and …
Inflicting Damage: Google Napalms UGC, Competitors And Content Farms
According to Google, last week’s Google’s algorithm update was supposed to help people find “more high-quality sites in search.” But when you look at the top 25 losers, you can’t help but notice Google seems to have devalued user-generated-content …
How Involved in Social Media Should the Government Be?
Last week, Facebook put-out a 26-page retort to the FTC’s preliminary report on privacy regulation. Unsurprisingly, the document wreaks of economic interests, but it also raises some questions about who should foot the bill for social media.
Through its retorts, …
Last Call for Social Media Evangelists
Social media is growing up real quick, and it looks like it’s time for it to put down the beer-bong, move out of the frat house and move into the cubicle. Basically, the party is over, and a lot of …
Why Mobile And Social Ads Are So Disruptive
It’s easy to hate advertising. It’s mostly unsolicited and it’s everywhere we go. So it’s no surprise that people really hate ads in social media and on mobile devices.
This week, eMarketer reported on a survey commissioned by AdAge and …
