Is there really any doubt or debate about the fact that compensated referrals should be disclosed? Would anyone not feel a little deceived if they read a glowing review of something and purchased it only to find out later that…
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Craig Danuloff
Affiliates : Time To Come Out Of the Closet
December 13th, 2006 by Craig Danuloff
5 Comments | Filed under: Affiliate Marketing
The New Name: Referral Marketing
November 26th, 2006 by Craig Danuloff
Jim Kukral wisely noted that Affiliate Marketing has a branding problem. I’ve been saying this for years. He asked for a new name, and I’m here to provide one. Referral Marketing.
Here’s why I like it:
1) It tells merchants why they…
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4 Comments | Filed under: Affiliate Marketing
Google Website Optimizer added to Adwords
October 18th, 2006 by Craig Danuloff
Google just announced a new multivariate testing tool called Google WebSiteOptimizer here at emetrics summit in Washington DC.
The software works within Adwords and enables you to test different headlines, graphics, and other page elements to see which ones and which combinations produce…
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3 Comments | Filed under: Analytics
Judge: TradeMarked Keywords Aren’t TradeMark Violations
September 30th, 2006 by Craig Danuloff
A little sanity finally entered into the dispute over buying keywords which are trademarked names or phrases, when a judge sided with Google on Thursday by ruling that the act of selling the trademarked names does not constitute a commercial use of…
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3 Comments | Filed under: Search Engine Marketing
The Click-Fraud Elephant
September 23rd, 2006 by Craig Danuloff
A recent BusinessWeek story on Click Fraud has brought the subject to the forefront again, and not surprisingly Esther Dyson has called out the heart of the matter; this problem could be solved.
Google and Yahoo need to stop pretending the problem is…
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3 Comments | Filed under: Search Engine Marketing
Linkshare To Take On AdSense?
September 16th, 2006 by Craig Danuloff
In the Steve Denton interview in the September issue of Revenue magazine Steve correctly points out that affiliate marketing, ad networks, and AdSense are all ways that websites get paid comissions for driving measurable events. He then says that Linkshare needs…
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10 Comments | Filed under: Affiliate Marketing
The Word on WOM
September 9th, 2006 by Craig Danuloff
By now we’ve all heard about Word-of-Mouth marketing (see, it works!). But do you know how to use it to transform your business and change your fortunes practically overnight? If the answer is ‘no’ don’t worry. Hot on the heals…
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2 Comments | Filed under: Online Marketing
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