Posts by Craig Danuloff
Affiliates : Time To Come Out Of the Closet
Is there really any doubt or debate about the fact that compensated referrals should be disclosed? Would anyone not feel a little deceived if they read a glowing review of something and purchased it only to find out later that…
The New Name: Referral Marketing
Jim Kukral wisely noted that Affiliate Marketing has a branding problem. I’ve been saying this for years. He asked for a new name, and I’m here to provide one. Referral Marketing.
Here’s why I like it:
1) It…
Google Website Optimizer added to Adwords
Google just announced a new multivariate testing tool called Google WebSiteOptimizer here at emetrics summit in Washington DC.
The software works within Adwords and enables you to test different headlines, graphics, and other page elements to…
Judge: TradeMarked Keywords Aren’t TradeMark Violations
A little sanity finally entered into the dispute over buying keywords which are trademarked names or phrases, when a judge sided with Google on Thursday by ruling that the act of selling the trademarked names does…
The Click-Fraud Elephant
A recent BusinessWeek story on Click Fraud has brought the subject to the forefront again, and not surprisingly Esther Dyson has called out the heart of the matter; this problem could be solved.
Google…
Linkshare To Take On AdSense?
In the Steve Denton interview in the September issue of Revenue magazine Steve correctly points out that affiliate marketing, ad networks, and AdSense are all ways that websites get paid comissions for driving measurable events. He then…
The Word on WOM
By now we’ve all heard about Word-of-Mouth marketing (see, it works!). But do you know how to use it to transform your business and change your fortunes practically overnight? If the answer is ‘no’ don’t worry. Hot on the heals…
