Posts by Cormac Reynolds

About Cormac Reynolds

Tech journalist, copywriter and lover of all things gadget, Cormac Reynolds has covered the whole technology spectrum at one time or another and remains geek at heart.When he's not working - he's swotting up a book or thinking about his next project. Contact him @Brightoncormac

A Closer Look at iBeacons

ibeacon

You may or may not have heard about iBeacons. Well, if not, you probably should pay attention. IBeacons are small gizmos around the size of a matchbox. They’re essentially exactly what they’re called – a beacon that provides ‘I’ …

The History of the Infographic

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Infographics and data visualisation are a widely accessible way in which to represent data and complex ideas in a simpler manner. In the world of marketing we use them time and time again as ways to showcasing data, as …

Common Local SEO Mistakes to Avoid

Marketing

The wonderful thing about Local SEO is that it truly allows the small local mom and pop business to maximise their effectiveness in the SERPs and compete with the internationals.

However, it’s necessary to remember than an SEO strategy …

The Benefits of Hiring an Online Freelancer

Go For It

The simple reality of business is that you can’t be good at everything and there are always going to be some occasions where you will require help. Even though extra staff and outsourcing to large businesses certainly have their …

Declining Facebook Reach and What it Means for your Business

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Even though you may not realise it, Facebook’s organic reach has been constantly falling since the arrival of the site in 2007. However, in the last 12-18 months there has been a considerable fall in rank, far more aggressive …