Posts by Cormac Reynolds

About Cormac Reynolds

Tech journalist, copywriter and lover of all things gadget, Cormac Reynolds has covered the whole technology spectrum at one time or another and remains geek at heart.When he's not working - he's swotting up a book or thinking about his next project. Contact him @Brightoncormac

7 Ways to Get a Better Idea of What Your Customer Wants

customerstalking

Customer feedback is an essential element of any business’ progression, and for the corporation who pays little attention to what can be ever changing customer opinion there can be a slippery slope to failure that awaits ahead.

Finding out what …

Customer Mail – How to Get it Right

UK postage stamps on mail

You’ve connected with your customer, sealed the deal, now don’t fall at the last hurdle.

In recent years, there has been an influx of online businesses and commerce stores that trade solely online. This, in turn, has signalled an increase …

10 Tips for Awesome Email Automation

E-mail

Due to falling Facebook reach and the fact SEO is increasingly risky – it’s no surprise that email marketing is set to have a very strong 2015.

To take full advantage of email marketing you have a plan. This requires …

10 Tips for Better Cart Abandonment Emails

Email-Marketing-Strategy

Cart abandonment is a part and parcel of all ecommerce; however the way you deal with it is what separates a good business from a great business.

By approaching cart abandonment in the right way you can prevent numbers of …

7 SEO On-site Factors Businesses Need to Understand and Implement

google se

If you build it they will come. That’s what a lot of people think in regards to websites and visitors, though sadly it’s not true.

It’s something a lot of small business site owners don’t realise and often a crippling …

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5 Ways to Personalize your Customers’ Experience

data collection

Highly personalized customer experience is the future of business and more specifically, of top quality customer service.

A large number of businesses are now going online-only and as more sales and marketing work is done digitally rather than in the …

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The Mobile Marketing Trends Brands Need To Be Aware Of

ibeacon

In the last half decade we’ve seen significant and continuous growth in the use of smart phones and tablets on the market and it’s changed the way internet marketers approach their work.

Change will be a constant in the mobile …

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7 Things All Great Brands have in Common

branding

A business’s brand is the way people perceive that business – in essence your brand is your business. Brands and perceptions of brands are created in a number of manners – from your messaging on social media, to your website …

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A Closer Look at iBeacons

ibeacon

You may or may not have heard about iBeacons. Well, if not, you probably should pay attention. IBeacons are small gizmos around the size of a matchbox. They’re essentially exactly what they’re called – a beacon that provides ‘I’ or …

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The History of the Infographic

tube_map

Infographics and data visualisation are a widely accessible way in which to represent data and complex ideas in a simpler manner. In the world of marketing we use them time and time again as ways to showcasing data, as linkable …

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