Posts by Cormac Reynolds

About Cormac Reynolds

Tech journalist, copywriter and lover of all things gadget, Cormac Reynolds has covered the whole technology spectrum at one time or another and remains geek at heart.When he's not working - he's swotting up a book or thinking about his next project. Contact him @Brightoncormac

10 Tips for Better Cart Abandonment Emails

Email-Marketing-Strategy

Cart abandonment is a part and parcel of all ecommerce; however the way you deal with it is what separates a good business from a great business.

By approaching cart abandonment in the right way you can prevent numbers …

7 SEO On-site Factors Businesses Need to Understand and Implement

google se

If you build it they will come. That’s what a lot of people think in regards to websites and visitors, though sadly it’s not true.

It’s something a lot of small business site owners don’t realise and often a …

5 Ways to Personalize your Customers’ Experience

data collection

Highly personalized customer experience is the future of business and more specifically, of top quality customer service.

A large number of businesses are now going online-only and as more sales and marketing work is done digitally rather than in …

The Mobile Marketing Trends Brands Need To Be Aware Of

ibeacon

In the last half decade we’ve seen significant and continuous growth in the use of smart phones and tablets on the market and it’s changed the way internet marketers approach their work.

Change will be a constant in the …

7 Things All Great Brands have in Common

branding

A business’s brand is the way people perceive that business – in essence your brand is your business. Brands and perceptions of brands are created in a number of manners – from your messaging on social media, to your …

A Closer Look at iBeacons

ibeacon

You may or may not have heard about iBeacons. Well, if not, you probably should pay attention. IBeacons are small gizmos around the size of a matchbox. They’re essentially exactly what they’re called – a beacon that provides ‘I’ …

The History of the Infographic

tube_map

Infographics and data visualisation are a widely accessible way in which to represent data and complex ideas in a simpler manner. In the world of marketing we use them time and time again as ways to showcasing data, as …

Common Local SEO Mistakes to Avoid

Marketing

The wonderful thing about Local SEO is that it truly allows the small local mom and pop business to maximise their effectiveness in the SERPs and compete with the internationals.

However, it’s necessary to remember than an SEO strategy …

The Benefits of Hiring an Online Freelancer

Go For It

The simple reality of business is that you can’t be good at everything and there are always going to be some occasions where you will require help. Even though extra staff and outsourcing to large businesses certainly have their …

Declining Facebook Reach and What it Means for your Business

Facebook thumb

Even though you may not realise it, Facebook’s organic reach has been constantly falling since the arrival of the site in 2007. However, in the last 12-18 months there has been a considerable fall in rank, far more aggressive …