I love shopping. The rush of entering a store knowing that I could possess something, that I could find some new souvenier to add to my material world. For clothing, I’ll often visit Banana Republic or Ann Taylor Loft (Ann…

Google came out with customizable homepages…http://www.google.com/ig

I have mixed feelings about this, as Google just seems to be getting distracted from its main goal of helping people find information. I understand that personal portals pull desired content, but it’s not a…

“…cuz I got one hand in my pocket…
…and the other clickin’ on blog spam…”

Sung to “Hand in My Pocket” by Alanis Morisette

Affiliate marketing can be traditionally defined as a subset of performance marketing where a standard set of terms are offered to group of partners who then drive traffic to the merchant via any marketing channel that falls within the merchant’s…

Just got off the phone with an affiliate, one of those smart ones that you actually do get to meet in person. I’ll provide the facts, you provide feedback:

- Affiliate has long-standing site with static pages
- Affiliate has Linkshare (linksynergy)…

I just got off the phone with a woman who called and very abruptly said, “Hi, I’m calling about my commissions.”

I had no idea who she was. And when I asked her for her URL, she had no idea. Kept…

Day by day, I get caught up in debates about whether something is an acceptable affiliate marketing tactic or not. But when I took a step back, I realized how far off topic we have really gone. I think the…

Consider this. Pretend you’re a woman (I know it’s a stretch for some of you, but please play along.) It’s Friday evening, and you’ve met up with a bunch of your best girlfriends at a trendy wine bar. Your makeup…

I am writing this on the plane en route to Chicago from New York. Tres jetset, eh? Bloody mary mix and mini-pretzels at hand, I am blog-a-fied, baby!

I have to admit that I was skeptical about the networks’ (all networks,…

Affiliates may be the mercenaries, but affiliate marketers are the martyrs. Think about it. Doubt is cast on us from every single stakeholder in the business model. It doesn’t make sense, and sometimes, it’s just downright depressing. Let’s evaluate.

(Note: The…