Posts by Carolyn Tang Kmet
What Comes First, Marketing Or Manufacturing?
Perhaps the fourth quarter is not the best time to pose this seemingly simple question, but does marketing drive manufacturing, or is it the other way around?
Back in 1776 Adam Smith, in his book Wealth of Nations, wrote…
Back in the Affiliate Management Saddle
One question I get asked over and over is, “Why did you leave ShareASale?” And so for my first returning post on ReveNews, I figured I’d answer that question. (Then we can move on to more juicy topics, like the …
Let’s Get Niche
I love shopping. The rush of entering a store knowing that I could possess something, that I could find some new souvenier to add to my material world. For clothing, I’ll often visit Banana Republic or Ann Taylor Loft (Ann …
My Google
Google came out with customizable homepages…http://www.google.com/ig
I have mixed feelings about this, as Google just seems to be getting distracted from its main goal of helping people find information. I understand that personal portals pull desired content, but it’s not …
Future of Affiliate Marketing
Affiliate marketing can be traditionally defined as a subset of performance marketing where a standard set of terms are offered to group of partners who then drive traffic to the merchant via any marketing channel that falls within the merchant’s …
Hacked Affiliate Link?
Just got off the phone with an affiliate, one of those smart ones that you actually do get to meet in person. I’ll provide the facts, you provide feedback:
- Affiliate has long-standing site with static pages
- Affiliate has …
Turnkey Shopping Malls
I just got off the phone with a woman who called and very abruptly said, “Hi, I’m calling about my commissions.”
I had no idea who she was. And when I asked her for her URL, she had no idea. …
Is it really advertising?
Day by day, I get caught up in debates about whether something is an acceptable affiliate marketing tactic or not. But when I took a step back, I realized how far off topic we have really gone. I think the …
Consumers and Stilettos: Where to Draw the Line
Consider this. Pretend you’re a woman (I know it’s a stretch for some of you, but please play along.) It’s Friday evening, and you’ve met up with a bunch of your best girlfriends at a trendy wine bar. Your makeup …
Affiliates and Adware: Textbook Integrated Marketing
I am writing this on the plane en route to Chicago from New York. Tres jetset, eh? Bloody mary mix and mini-pretzels at hand, I am blog-a-fied, baby!
I have to admit that I was skeptical about the networks’ (all …
