Posts by Britt Raybould
Consumers have always been at the center of our innovation and brand building efforts. If you not solving meaningful problems in meaningful ways, you canâ€™t build successful consumer brands. The Huggies MomInspired program takes this concept to a whole new level by enabling those moms who are solving meaningful problems to take their meaningful solutions to other moms.
Over the past 10 years, the emergence of open innovation and crowdsourcing has been the biggest leap forward. Companies like InnoCentive were formed a decade ago and since then the concept has grown in popularity. However, most companies still pay lip service to openness and few really take advantage of its full potential.
Understanding if a job is good as a crowdsourcing task is a multifaceted problem. How soon do you need data? What type of task is it? How much data do you need? Is this going to be an ongoing task? Will the work be constant or intermittent? How much worker expertise do you need?
Crowdsourcing gives companies flexibility and agility. It gives companies a competitive advantage by allowing them to move faster than their competition. Thought leaders should attend Crowdopolis if they want to learn how to take advantage of this and gain an advantage.
Establishing a personal brand online isn’t an easy task. One of the biggest mistakes I see people make is trying to be someone they aren’t. If you don’t show a bit of your personality, it is harmful. For example, it is great to tweet out content and show your interests that way, but it is also important to once in awhile tweet about your other interests, even if it won’t engage others.
Last week, call tracking, recording, and customer intelligence solution, LogMyCalls, emerged from Beta. Offered by ContactPoint, LogMyCalls got off to a strong start by winning the Internet Telephony Product of the Year Award and the Customer Interaction Solutions Product of …
I also check if I immediately, intuitively feel enthused and exhilarated by the idea of rolling up my sleeves and helping transform this particular idea into a reality. A large part of that is â€œknowingâ€ Iâ€™ve a unique talent to contribute that will make a significant difference in the outcome, and that itâ€™s a talent or arena in which I truly thrive.
For myself, I have always created change if it were not emergent, discovered what I am unhappy with, and envisioned, let’s say, a bit of an implausible future I would love, yet one I have to fight for. I collaborate with different people to deliver, find support from existing great minds in my network, and discover new people to add to my network to gain knowledge from. All these opportunitie provide me with the creativity I need to move toward the future I want.
It’s tempting when networking to ask first, and give later. That’s fine and there will be some cases where that’s really the only option. People shouldn’t be afraid to ask for what they need. That said, you might find your asks become hugely more effective after you’ve established a reputation for being helpful. Whenever you can, invest genuine time and effort contributing value into whatever system you are working within, prior to making a serious effort to extract value.