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Bob Chieffo

“Buy links.” [Bad] Advice given for SEO

February 27th, 2008 by Bob Chieffo

I attended Will Reynolds’ seminar on Monday at Affiliate Summit West. One of the things he said really got under my skin. He suggested that if your competitors are ranking better than you and they are buying links, you should…

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17 Comments | Filed under: Conferences + Search Engine Marketing

Clear Away Distractions to More Sales

October 10th, 2007 by Bob Chieffo

Continuing my rant about how to increase sales via your shopping cart, let’s talk about eliminating distractions. Every element that takes your visitors away from completing the purchase means a potential loss of sales.

Some common distractions I see during the…

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4 Comments | Filed under: Online Marketing

Better Buttons Boost Sales

September 14th, 2007 by Bob Chieffo

I was checking out a potential client’s site the other day, giving it “the once-over” for conversion potential.While posting a test order everything was going well with good navigation and a fairly intuitive cart. Things are clicking along like that…

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3 Comments | Filed under: Online Marketing + Sales Optimization

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