Beth Kirsch

Can you pick the winning A/B test?

June 15th, 2009 by Beth Kirsch

Anne Holland, founder of MarketingSherpa, is back to her old tricks teaching us how to be better marketers. See how good your gut is at predicting the winner of some A/B tests with her new site www.whichtestwon.com.

I took the…

Continue Reading >

1 Comment | Filed under: Online Marketing

Affiliates Lobby Against California AB178, While Maryland Piggybacks Similar Legislation onto Larger Bill

April 5th, 2009 by Beth Kirsch

I was optimistic all week about fighting these misguided tax bills that make affiliates the losers in the state governments’ quest to tax Internet sales.

We had a great and amazing week in California. Brook Schaaf, CEO SchaafCo, and Karen Garcia,…

Continue Reading >

2 Comments | Filed under: Affiliate Marketing + Legal Issues

Want to Stop AB 178? Talk to a Legislator

March 30th, 2009 by Beth Kirsch

There has been plenty of chatter about AB 178, the anti-affiliate bill in California. My concern is that as I looked at a board in our community the other day and there were 73 posts on AB 178. And it…

Continue Reading >

Add a Comment | Filed under: Online Marketing

Over 30 Companies File Joint Letter to Stop California’s Anti-Affiliate Bill

March 26th, 2009 by Beth Kirsch

I knew when Performance Marketing Alliance started on the project to stop California’s anti-affiliate bill (AB 178) that we would need to build a coalition to help is stop it. The good news is we found a coalition of tech…

Continue Reading >

Add a Comment | Filed under: Affiliate Marketing + Legal Issues

PMA lays out its plan to stop California’s Amazon Tax

March 24th, 2009 by Beth Kirsch

The following is a message from the Performance Marketing Alliance which lays out the alliance’s plan and argument against California Assembly Bill 178.

As you might have heard, affiliate marketing is under attack in California. Assembly Bill 178 is a California…

Continue Reading >

3 Comments | Filed under: Affiliate Marketing + Civic Responsibility + Legal Issues

Web 2.0 music video

December 10th, 2007 by Beth Kirsch

I assume most people have seen this by now, but I’m blogging it because it’s just so freakin’ awesome.

(OK, I watched it four times and laughed four times while catching something new each time)

Enjoy!

Continue Reading >

1 Comment | Filed under: Online Marketing

Web 2.0 Summit, Google, Facebook & iLike

October 19th, 2007 by Beth Kirsch

I spend the past few days taking a break from the grind of driving revenue to sit and think a bit about Web 2.0 and disruptive technology at the Web 2.0 Summit.

A number of people said to me in the…

Continue Reading >

1 Comment | Filed under: Online Marketing