Posts by Beth Kirsch
MarketingSherpa Founder Anne Holland Talks Landing Pages and WhichTestWon.com
By this time most online marketers understand that good landing pages are a key driver of business. I had the pleasure of speaking with Anne Holland, founder of MarketingSherpa, who is up to her old tricks, teaching us how to…
Can you pick the winning A/B test?
Affiliates Lobby Against California AB178, While Maryland Piggybacks Similar Legislation onto Larger Bill
I was optimistic all week about fighting these misguided tax bills that make affiliates the losers in the state governments’ quest to tax Internet sales.
We had a great and amazing week in California. Brook Schaaf, CEO SchaafCo, and Karen…
Want to Stop AB 178? Talk to a Legislator
There has been plenty of chatter about AB 178, the anti-affiliate bill in California. My concern is that as I looked at a board in our community the other day and there were 73 posts on AB 178. And it…
Over 30 Companies File Joint Letter to Stop California’s Anti-Affiliate Bill
I knew when Performance Marketing Alliance started on the project to stop California’s anti-affiliate bill (AB 178) that we would need to build a coalition to help is stop it. The good news is we found a coalition of tech…
PMA lays out its plan to stop California’s Amazon Tax
The following is a message from the Performance Marketing Alliance which lays out the alliance’s plan and argument against California Assembly Bill 178.
As you might have heard, affiliate marketing is under attack in California. Assembly…
Web 2.0 music video
I assume most people have seen this by now, but I’m blogging it because it’s just so freakin’ awesome.
(OK, I watched it four times and laughed four times while catching something new each time)
Enjoy!
Web 2.0 Summit, Google, Facebook & iLike
I spend the past few days taking a break from the grind of driving revenue to sit and think a bit about Web 2.0 and disruptive technology at the Web 2.0 Summit.
A number of people said to…
Affiliates Grow Up and Exit
Last week two super affiliates/lead generation companies were acquired. First, Bazaar Advertising (Congrats Jon Lee on selling your company and to the guys at Azoogle) and JellyFish.
What struck me is how much the game stays…
Adteractive, Lead Gen, and Exits
Another rumor is that Adteractive is a shell of what it once was and…
