Posts by Ben Flux
Have you checked out the eBay Neighborhoods?
eBay has also officially entered into the social networking / social commerce bandwagon, with the official announcement of the launch of eBay Neighborhoods [http://neighborhoods.ebay.com]. These “neighborhoods” will be communities/ networks built around specific products/ items; reportedly, there are plans to…
Affiliate marketing most cost-effective channel for UK merchants
At the recent Affiliate Summit in the UK, e-Consultancy did a keynote presentation, based on a survey of over 240 UK merchants [survey sponsored by buy.at]. The presentation can be downloaded here.
Some of the highlights:
- Affiliate
…
Affiliates defined: Grubby little people in grubby studios
That’s not my definition of course; that is how the CEO of ASOS, Nick Robertson, chose to describe affiliates. More about the quote here, which he reportedly made in an interview with New Media Age magazine. I’ve not read
Amazon to roll out self-serve PPC advertising on site
Amazon to roll out self-serve PPC advertising on site
ClickZ reports on a new PPC program from Amazon.com, ClickRiver Ads. Interestingly, this program is built by A9, the subsidiary that Amazon seems to…
Google “Office” closer to reality?
The YouTube deal takes all the headlines, but Google has just merged Writely and Google Spreadsheets into Google Docs & Spreadsheets (http://docs.google.com). Some details and a brief review in this blog post (http://blog.outer-court.com/archive/2006-10-11-n18.html).
There really isn’t any obvious…
SEO gives better ROI, still less than 10% of paid search marketing spend: MarketingSherpa
MarketingSherpa has released its Search Marketing Benchmark Guide for 2007, based on its recent survey of industry pros. Excerpts from the report can be found here .
Some of the highlights from the report (based on the excerpts):…
Google, eBay collaborate
Shortly after entering into an advertising deal with MySpace, Google has now entered into an agreement with eBay to be the exclusive provider of its text ads on non-US eBay properties. See press release
Considering the volume of…
A bidding-model “affiliate” program
Arizona-based Leadpile.com has a reputation for making some bold predictions. Last year they forecast e-commerce revenues to touch $1 trillion by 2012; they’re also predicting that “traditional affiliate networks” will be in trouble with their own leads marketplace, which brings…
Go Green, Buy Online!
Each year, July 24 (24/7, as we British would write it) is celebrated for “everything that’s great about online shopping” by the Interactive Media in Retail Group (IMRG), a UK trade body. This year’s campaign was “Go Green,…
Google shows transparency with click fraud
Google has taken the first step in sharing with AdWords advertisers exactly how many clicks it considers as invalid. Obviously, advertisers are not charged for these clicks. This announcement was made on the Inside Adwords blog a couple…
