Posts by Barry Silverstein
Consumers and Retailers Buy Into Mobile in a Big Way
Even as Facebook dominated the news last week with its long-awaited IPO, below the surface was the lurking issue of the mobile market. In its filing, Facebook reported that 425 million active users (about half of their user base) visited…
Build Your Marketing Playbook with Super Bowl Tactics
Each year, the hype surrounding the Super Bowl seems to reach a crescendo well before the actual game. One of the more unusual aspects of the big game is the fact that the ads are watched with almost as much…
Spring Comes Early Online: 3 Marketing Trends Bloom in 2012
Taken in combination, these three major market shifts will make 2012 significant as the starting point of a fundamentally different time for online marketing. From this point forward, online advertising will dominate, social e-commerce will emerge as not only viable but preferable, and the mobile platform will be commonly accepted and utilized for advertising. Online marketers who know how to take advantage of these areas will be in a position to flourish.
What Online Marketers Can Learn from CES 2012
The annual International Consumer Electronics Show in Las Vegas, better known as CES, just wrapped up. It attracted some 140,000 attendees despite the fact that Apple was conspicuously absent. It is tempting to say CES is nothing more than a…
The Time for Real-time Marketing
I like to think that online marketers have always been ahead of the curve in terms of where marketing is headed – that we’ve been leaders instead of followers. But this year, the reality is that the rest of the…
B2B Marketers Are All About Content Marketing
One might argue that the line between B2C (Business to Consumer) and B2B (Business to Business) marketing is blurry when it comes to online marketing. B2C and B2B marketers essentially use the same kinds of tactics which, increasingly, rely…
What Consumers Want—Channel Preference Matters for Marketers
In a recent post, I talked about the “Consumer Decision Journey,” a fresh perspective on how consumers evaluate and make purchase decisions, developed by the consulting firm, McKinsey. McKinsey was addressing the fact that consumer behavior is changing, and…
Twitter Gets a Facelift – Does It Stand Out or Blend In?
Last week, Twitter unveiled some new features that, notably, made their debut on the iPhone and Droid platform, clearly acknowledging the increasing mobility of social media.
Analysts and experts immediately launched a flurry of favorable and not so favorable commentary…
A Big Investment: Can Marketers Prove Social Media is Paying Off?
As marketers look back on 2011, they’ll no doubt see another year in which social media grew at a blistering pace. It is no longer optional for marketers both large and small to make use of Twitter, Facebook, and the…
Consumers Go on a Journey, Escaping the Funnel
For decades, I, along with the majority of marketers, thought of the customer acquisition process in terms of a purchase funnel.
The funnel concept was uncomplicated. You dumped prospects into the top of the funnel. Through a series of qualifying…
