These days, any discussion of social media usually refers to the “big three” – Facebook, Twitter, and YouTube. MySpace, the social network that started it all, is conspicuously absent from the list.

The decline of MySpace resembles the first-to-market stumbles of…

Ever get the feeling that marketers don’t really understand social media – or at least don’t effectively utilize it?

That’s the premise of Steve Rubel’s article on Forbes.com, and he makes an important observation worthy of discussion. Rubel is a well-known…

Reports are flying around cyberspace that Twitter will soon be introducing ads. Just recently, Twitter’s head of monetization, Anamitra Banerji, said the company would launch at least a beta test of ads, possibly within a month.

The word on the street is that…

A new study out by the Pew Internet and American Life Project tells us how consumers get their news. No surprise: 92 percent of Americans use multiple platforms (television, newspapers, radio, the Internet) to get news on a typical day. But…

Uh-oh. Just when it seems social media can do no wrong, Yelp gets hit with a class-action lawsuit that essentially accuses the local review heavyweight of extortion. Yelp of course fired back, but the end result of such cases is that…

The raging controversy over paid content on the Internet just received a dose of reality from David Moore, the founder of 24/7 Real Media and chairman of the board of directors of IAB (Interactive Advertising Bureau).

In addressing the IAB Annual…

By the end of 2009, more than 4.6 billion people had mobile phones, according to the International Telecommunications Union. That’s almost 70 percent of the world’s population. In Europe and Asia, mobile phones are already standard means for consumers to…

The Winter Olympics kicked off just days ago in Vancouver, Canada. As always, the primary media coverage is traditional television, but there’s a new and essential spin this year – social media.

As Alexandra Samuel points out in her blog for Harvard…

In his post about Foursquare last October, David Lewis said Foursquare had “some serious weaknesses,” but he admitted, “It’s worth keeping an eye on it.”

Well suddenly, Foursquare seems to be breaking out of its status as a cutesy, fun mobile-enabled game.…

Maybe you were one of the 100 million who watched the underdog New Orleans Saints win the Super Bowl, but here’s something you didn’t see: an ad from Pepsi, noticeably absent among Super Bowl advertisers for the first time in…