Posts by Barry Silverstein
Too Big to Ignore: The Market Potential for Social Search
One of the effects of a giant infusion of capital, which Facebook is anticipating with its IPO this week, is the ability to expand a business into new ventures. Search looms as too tantalizing a market to ignore.
Despite Google’s …
The Social Media Seesaw
The ups and downs exhibited in the past few weeks suggest that social media continues to grow in popularity but remains a challenge for online marketers.
When it comes to digital media buying, U.S. ad agencies certainly seem to favor …
A New Look at Online Video Advertising
Online marketers know full well that video is a hot commodity these days, fueled by higher data speeds as well as increasingly more powerful and higher resolution smartphones and tablets. Now online video is so hot that it has become …
What the Showrooming Trend Really Means
A significant role reversal in consumer behavior related to the online/in-store dynamic seems to be occurring.
Previously, consumers typically did their product research online and then used that information to purchase an item in a bricks and mortar store. According …
For Clues to Smart Online Media Buys, Keep an Eye on Online Publishers
In an era when every marketing dollar counts, online marketers are always looking for the magic bullet in online media buys. Smaller marketers in particular need to make their ad investment work really hard, and choosing the right media is …
Sears Bets the Store on the Internet: Can the Web Save a Brand?
For years, Sears has been a troubled company. Despite high awareness for its brand name due to its longevity, Sears and its sibling, Kmart, have been battered by Walmart, Target, and a host of other fierce competitors. Last year, Sears …
Social Media Conundrum: I Like You, But Do I Buy Anything From You?
Marketers continue to exhibit heady enthusiasm for social media, in particular, Facebook, Twitter, and, lately, Pinterest. It is easy to become starry-eyed when you consider Facebook’s enormous user base, Twitter’s strong growth, and the red-hot interest in Pinterest. It is …
Twitter Emerges as a Brand Marketing Tool
Facebook may be garnering much attention for its recent nod to brand marketers, but there’s another social media tool that is following much the same path without the fanfare: Twitter.
While Twitter has sometimes been dismissed as an inconsequential way …
Facebook Entices Brands with New Features and More Fan Outreach
At last week’s Facebook Marketing Conference (or “fMC”), the company made its pitch to brands with a focus on three specific new marketing solutions:
- Pages
Calling Pages “mission control for your business on Facebook,” Facebook unveiled new features that
…
Will Loyalty Programs Work When It Comes to Deals?
Customer loyalty programs have a long history. In theory, a customer loyalty program seems like a winning idea, because it provides an incentive for a customer to continue to do business with one company over another.
The hospitality and travel …
