Posts by Andrew M. Baer, Esq.
FTC Regulates Blogger, Viral Marketing Relationships: Analysis and compliance tips
The Federal Trade Commission (FTC) is regulating the use of blogs and other consumer-generated new media content in marketing. Revised advertising rules issued by the agency broadly extend the concept of endorsements and testimonials to include as sponsored advertising all…
Trademark Issues in ICANN Domain Name Initiative Create Perils, Opportunities
If all of this makes your head spin, now imagine adding several hundred more gTLDs to which squatters can hitch a trademark or a misspelling of a trademark. Some of these domain names a trademark owner will have to register or acquire, even under the most permissive brand protection strategy, if it cares at all about protecting its customers from phishing schemes and avoiding consumer confusion.
Data Security Regulation 2.0, Part 2: Massachusetts Has Written Your Information Security Program
This is the second installment of Andrew M. Baer’s coverage of new, more assertive type of data security regulation that has huge implications for businesses operating online. Call it Data Security Regulation 2.0.
Massachusetts Has Written Your Information Security Program…
Data Security Regulation 2.0, Part 1: In Nevada Transmission Requires Encryption
Nevada and Massachusetts are pushing forward with a new, more assertive type of data security regulation that has huge implications for businesses operating online. Call it Data Security Regulation 2.0.
In this first of two installments we will overview past…
FTC Sounds Off on Online Behavioral Advertising Privacy Issues
The Federal Trade Commission (FTC) has upped the ante in the effort to regulate consumer privacy in the online behavioral advertising space.
Not that you would guess it from the title of the FTC’s latest guidelines, which are billed as…
