Posts by Adam Viener
Tradedoubler Launches The Zoo Project, UK’s First Affiliate Marketing Incubator
Tradedoubler, the largest UK performance marketing network, announced the launch of the first UK incubator focused on entrepreneurial affiliate marketing companies. The Zoo Project will provide £1 million of business resources and industry mentoring services for up…
Google Toys With Ad Placements Before the Holidays
Leave it to Google to make big sweeping changes just prior to the major holiday shopping season. Not only did they announce 10 algorithm changes, which includes an update that will affect one-third of their queries by adding real-time…
Pay-Per-Call Programs: We’re Not Just Talking Clicks Anymore
A little over a year ago, I wrote about my getting started with pay-per-call in the article Pay-Per-Call Programs from the Trenches. At the time, many of performance marketing networks I work with were jumping on board and…
Consolidation Continues In Performance Marketing Space As Ebates Gobbles Up FatWallet
All industries go though a period of growth and consolidation. It looks like consolidation is going to be the name of the game for performance marketing companies. Just today, Ebates announced that they have acquired FatWallet and…
Advanced Search Engine Marketers Head To Seattle
SMX Advanced is billed as the only search marketing conference designed exclusively for experienced internet marketers, and is quickly approaching. The crown jewel of search engine marketing conferences will take place in Seattle on June 7th and 8th and
Google Introduces the +1 Button
Google has seen the success of Facebook’s Like Button and wants in on the action! Logged in Google users will now have the ability to “like” Google ads and Organic Listings in Google search by using the new +1 button.…
Bing Flatters Google
That say that imitation is the highest form of flattery…well Google thought that Bing might be “imitating them” in the form of copying their search results. So the Google engineers rigged a “sting” to catch Bing in the act.
Google…
$6B for Groupon? Is Google Crazy?
Social Shopping is clearly heating up! Rumors are flying that Google is prepared to pony up $6 billion dollars for Groupon, the market leader in local deal sites. This would mark Google’s largest acquisition to date and value Groupon at…
Are Internal Corporate Politics Killing Real Pay-for-Performance Marketing Opportunities?
If a marketing professional walks up to the founder of a company and says: “I am so confident that I can generate sales for you, I am willing to risk my time and my own money to market for your…
Hot Topics in Digital Media – Digital East 2010
I think we all have a tendency to get hyper focused on our individual areas of expertise. We live most of our business lives working in the trenches of our day to day issues and the “weeds” of our particular…
