Posts by Adam Viener
Youtopica – The Birth of a New Social Media Sensation
I recently had the chance to meet Nicu Burac, the founder of a new social media site called Youtopica. I found Nicu very smart and engaging, and found his new site, Youtopica attention grabbing and fascinating. To me, Youtopica …
Tradedoubler Incentivises Mobile App Downloads and In-App Purchases
Tradedoubler, the leading UK affiliate network, has announced that they’ve developed and launched a new program that extends affiliate tracking into the mobile app space. Their new technology allows advertisers to compensate affiliates for mobile app installs as well as …
The Value of Your Vote: Elections and Effective Online Advertising
I have been following the effective (or ineffective) use of current online advertising technologies during presidential campaigns for quite some time. In 2008, the presidential candidates started dipping their toes into using pay-per-click (PPC) advertising, and both campaigns jumped on …
Distilled Intelligence 2.0 – DC Area Start-ups Thriving
The Changing Book Business: An Interview with John Ujda of Better World Books
Every online retailer company often appears to be in a constant state of flux. However, I don’t think we have seen any category experiencing more change than the book business. Tablets and eReaders are reinventing the category, so I thought it would be interesting and helpful to get a sense of what’s happening in the industry through the perspective of John Ujda, the Vice President of Marketing at Better World Books (BWB). The following reflects an interview I completed with him recently.
Tradedoubler Launches The Zoo Project, UK’s First Affiliate Marketing Incubator
Tradedoubler, the largest UK performance marketing network, announced the launch of the first UK incubator focused on entrepreneurial affiliate marketing companies. The Zoo Project will provide £1 million of business resources and industry mentoring services for up to 20 affiliate …
Google Toys With Ad Placements Before the Holidays
Leave it to Google to make big sweeping changes just prior to the major holiday shopping season. Not only did they announce 10 algorithm changes, which includes an update that will affect one-third of their queries by adding real-time …
Pay-Per-Call Programs: We’re Not Just Talking Clicks Anymore
A little over a year ago, I wrote about my getting started with pay-per-call in the article Pay-Per-Call Programs from the Trenches. At the time, many of performance marketing networks I work with were jumping on board and offering …
Consolidation Continues In Performance Marketing Space As Ebates Gobbles Up FatWallet
All industries go though a period of growth and consolidation. It looks like consolidation is going to be the name of the game for performance marketing companies. Just today, Ebates announced that they have acquired FatWallet and AnyCoupons.com to form …
Advanced Search Engine Marketers Head To Seattle
SMX Advanced is billed as the only search marketing conference designed exclusively for experienced internet marketers, and is quickly approaching. The crown jewel of search engine marketing conferences will take place in Seattle on June 7th and 8th and according …
