Last week, Facebook was granted a patent for its news feed. Although it’s not yet clear how Facebook plans to use this patent, what is clear is that social media is growing up to be a real industry with real business…

Although the Google Caffeine algorithm still isn’t live, it was scheduled to be released sometime after the holidays; with the holidays long behind us, a lot of search marketers are wondering what they can do to prepare for the new…

As the New Year approaches, you might be reflecting on how you spent your marketing budget in 2009, and what you might change in 2010. Chances are you’ve spent some of it with Google Adwords, and maybe even Yahoo! Search…

Integrating video to your online content strategy offers a number of benefits ranging from increased conversions to reputation management. The question for businesses, however, is whether to divert resources from standard marketing activities with a proven ROI to potentially costly multimedia…

A properly managed PPC campaign has the potential to deliver incredible results. As campaigns grow they become more challenging to manage efficiently creating opportunity for mistakes which can be costly.

If you’re running a large volume PPC campaign, either for one…

If affiliate marketing is an important part of your acquisition strategy, then you might want to consider bringing your affiliate program in-house. Doing so offers you more control of your affiliate database and tracking, and there are increased efficiencies because…

By cloudvertising, I don’t mean logos in the sky. Rather, I mean social media  completely changing how online ads are targeted. In a word, users are going to target advertisers, not vice versa.

It’s no secret that CPMs and CTRs aren’t…

The nofollow tag was created to help fight spam, but then SEOs found a way to exploit it to their advantage. Until about a year ago, it was actually being used to sculpt Page Rank (PR). Even though you can’t use it…

The potential that AdWords has as an acquisition model should be determined by your pre-existing business model. For instance, any acquisition channel can be approached in one of three general ways: (1) as a top priority, (2) as a necessary evil, or…

Online advertising/marketing practices tend to evolve according to a very specific life-cycle. This pattern applies to markets in general (i.e. regions), verticals within those markets, and even particular products within those verticals. Understanding where on the evolutionary scale your target…