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Affiliate Training Doesn’t Have To Be Micro-Training - Part 2
Alright I know I am excessively late on posting part 2 considering I posted part 1 on June 12, but as most of you know I was really busy with ‘The Affiliate Manager - 1st Edition’ launch. Anyways, here’s part 2 as promised!
Just a review from last time’s post:
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But, the kind of training we’re talking about is more “hands-off” training.
Over the coming days, we’ll go over the various things you can do, most fall into two common areas:
1. Non-interactive Training
2. Interactive Training
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Last time we talked about 2 forms of non-interactive training:
1. Providing an FAQ File
2. Providing a Sales Guide
This post I want to talk about 2 more forms of non-interactive training…
1. A “Getting Started” Guide
This is different than a “Sales Guide” because you provide much more detailed instructions on how to promote your particular program. Tell them what works for the other affiliates. Should they put up a banner first, a text link, send an e-mail blast?
Also, where on their site will they do best? What kind of pages are most targeted, etc…
2. Newsletter
I still for the life of me don’t understand why more programs don’t send out a periodic newsletter to their affiliates just informing them about what is going on! I see multi-million dollar companies shying away from this, why?
You don’t have to create something that is earth shattering. Something as simple as:
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Hey –AFFILIATENAME–,
Just wanted to let you know that this month the sales leaders were
– so and so — with — this many — sales. Just to show our appreciation
we are awarding them with an extra — prize —.
Also, our most improved affiliate is getting a — prize –.
Also, we are releasing a new product coming up on –date–, please be
ready to announce that on your website.
On another note, we’ve added new promotional tools you can find at
— URL –.
We’re finding that banner #2 is getting the highest clickthroughs now.
Lastly, — NAME — came out with a new book/software recently that
we think will really help you build traffic to your site, have a look:
– URL–
Thank you,
YOUR INFORMATION
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OK, so that wasn’t the MONA LISA of newsletters, but it was simple and to the point and took me 2 minutes to write. Just doing that will help!
Alright that’s enough rambling from me for 1 day. Part 3, we’ll start talking about some more “interactive” methods of training…
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