Affiliate Training Doesn’t Have To Be Micro-Training - Part 1

I always think it’s kind of funny how fast affiliate managers run when we even mention the idea of “training” their affiliates. The typical response is - “I have enough to do, I can’t possibly start training each and every one of our affiliates…”

Well of COURSE you can’t - the obvious misunderstanding is that the affiliate manager thinks we’re talking about MICRO training. That would be where you walk each affiliate one step at a time and teach them things like “what a link is…”

Yes, I completely agree, that is way too much and is completely un-necessary.

But, the kind of training we’re talking about is more “hands-off” training.

Over the coming days, we’ll go over the various things you can do, most fall into two common areas:

1. Non-interactive Training
2. Interactive Training

Today, we’ll start by talking about 2 forms of NON-interactive training…

1. Providing an FAQ File

We have seen support tickets and e-mails take a nose dive in various programs where the system is set-up to make the customer first route through an FAQ system.

This is NOT different when it comes to affiliates. Bottom line is that you will get the same questions over and over. If you can just list those questions/answers in a simple guide or webpage, it makes your affiliate’s like easier as well as yours!

Just keep track of the questions you’re answering and keep adding them to this area so it builds itself.

2. Providing a “Sales Guide”

Although this can be similar to an FAQ, it’s actually supposed to be quite different. An FAQ is a listing of questions/answers.

A sales guide is really an introduction to your program where you simply discuss the various links/banners/offers you have along with the different commission levels.

The real goal of the sales guide is to answer all the introductory type questions an affiliate may have. This is also a great time to quietly sell them on your program over a competitors…

Alright, next time we’ll talk about a few more “non-interactive” training tools we’ve seen work very well.

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