Comments on: Thinking Forward: An Interview with Chris Henger on Performics’ Transformation into the Google Affiliate Network http://www.revenews.com/search-engine-marketing/thinking-forward-an-interview-with-chris-henger-on-performics%e2%80%99-transformation-into-the-google-affiliate-network/ Discussion of Online Marketing, SEM, Social Media, Mobile and Video, Micro-Content, and Affiliate Marketing Thu, 09 Feb 2012 21:59:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Mike Hyland http://www.revenews.com/search-engine-marketing/thinking-forward-an-interview-with-chris-henger-on-performics%e2%80%99-transformation-into-the-google-affiliate-network/#comment-17540 Mike Hyland Tue, 15 Jul 2008 12:44:37 +0000 http://www.revenews.com/angeldjambazov/thinking-forward-an-interview-with-chris-henger-on-performics%e2%80%99-transformation-into-the-google-affiliate-network/#comment-17540 Google should work in improving or participating in customer facing advertising aids. Widgets or the fantastic GoldenCan.com technologies come to mind as they're 100% spamm proof. Require a physical click and merchants control whats shown via pre-sell text and pricing. Google needs no help in understanding those affiliates using, or abusing PPC Adwords. DoubleClick knows CPM and EYEBALL generation for brands. But who knows how to build and sustain a web site that converts without the crutch of coupons, BHO rebates/points popups, or all the merchant cart poachers?? If the GAN commissions flow strickly to incenters, as it doesn now .... then the person willing to build original customer facing satellite websit4es or pages for merchants will cease to exist. Google should work in improving or participating in customer facing advertising aids. Widgets or the fantastic GoldenCan.com technologies come to mind as they're 100% spamm proof. Require a physical click and merchants control whats shown via pre-sell text and pricing.

Google needs no help in understanding those affiliates using, or abusing PPC Adwords. DoubleClick knows CPM and EYEBALL generation for brands. But who knows how to build and sustain a web site that converts without the crutch of coupons, BHO rebates/points popups, or all the merchant cart poachers?? If the GAN commissions flow strickly to incenters, as it doesn now …. then the person willing to build original customer facing satellite websit4es or pages for merchants will cease to exist.

]]> By: Todd Miller http://www.revenews.com/search-engine-marketing/thinking-forward-an-interview-with-chris-henger-on-performics%e2%80%99-transformation-into-the-google-affiliate-network/#comment-17485 Todd Miller Wed, 09 Jul 2008 20:32:07 +0000 http://www.revenews.com/angeldjambazov/thinking-forward-an-interview-with-chris-henger-on-performics%e2%80%99-transformation-into-the-google-affiliate-network/#comment-17485 "It is a very tricky one to have a blanket statement on it (trademark bidding being policed) because what may be the right policy and decision for one advertiser is not right for another." But Performic/GAN (and every major network) does have a 'blanket statement' regarding trademark infringement - "Don't do it!". Performics/GAN Affiliate Agreement & Terms, Section 8b: "Affiliate shall not, without written permission from Marketer, (i) use any of Marketer´s brand names, keywords or derivations of either of the above for any purpose; or (ii) purchase any URL containing any of Marketer´s brand names, keywords or derivations of either of the above" "It is a very tricky one to have a blanket statement on it (trademark bidding being policed) because what may be the right policy and decision for one advertiser is not right for another."

But Performic/GAN (and every major network) does have a 'blanket statement' regarding trademark infringement – "Don't do it!". Performics/GAN Affiliate Agreement & Terms, Section 8b:

"Affiliate shall not, without written permission from Marketer, (i) use any of Marketer´s brand names, keywords or derivations of either of the above for any purpose; or (ii) purchase any URL containing any of Marketer´s brand names, keywords or derivations of either of the above"

]]> By: Angel Djambazov http://www.revenews.com/search-engine-marketing/thinking-forward-an-interview-with-chris-henger-on-performics%e2%80%99-transformation-into-the-google-affiliate-network/#comment-17472 Angel Djambazov Mon, 07 Jul 2008 11:13:19 +0000 http://www.revenews.com/angeldjambazov/thinking-forward-an-interview-with-chris-henger-on-performics%e2%80%99-transformation-into-the-google-affiliate-network/#comment-17472 I am not sure if coaching or training is part of it, but I do think helping make affiliates more productive is part of what Chris was referring to when he stated: "how do we make things easier for publishers, how do we bring more automation to save time for both advertisers and publishers?" As for growing their affiliate basis I don't see that as a problem for GAN after all Google itself has a huge base of publishers. I am not sure if coaching or training is part of it, but I do think helping make affiliates more productive is part of what Chris was referring to when he stated: "how do we make things easier for publishers, how do we bring more automation to save time for both advertisers and publishers?"

As for growing their affiliate basis I don't see that as a problem for GAN after all Google itself has a huge base of publishers.

]]> By: Evan W. http://www.revenews.com/search-engine-marketing/thinking-forward-an-interview-with-chris-henger-on-performics%e2%80%99-transformation-into-the-google-affiliate-network/#comment-17470 Evan W. Mon, 07 Jul 2008 09:16:49 +0000 http://www.revenews.com/angeldjambazov/thinking-forward-an-interview-with-chris-henger-on-performics%e2%80%99-transformation-into-the-google-affiliate-network/#comment-17470 I think Google needs to pour money and resources into growing their affiliate base and making affilites more productive. I have always thought the major affiliate networks don't do nearly enough to work with affiliates via coaching and training methods. And then of course recruiting large and small merchants. IMO Google should protect the industry as best they can. But I wonder if they really have a coherent plan to acheive affiliate growth. I think Google needs to pour money and resources into growing their affiliate base and making affilites more productive. I have always thought the major affiliate networks don't do nearly enough to work with affiliates via coaching and training methods. And then of course recruiting large and small merchants. IMO Google should protect the industry as best they can. But I wonder if they really have a coherent plan to acheive affiliate growth.

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