Comments on: It’s not our Olympics: Retailers omit mention of sponsorships in American advertising http://www.revenews.com/affiliate-marketing/it%e2%80%99s-not-our-olympics-retailers-omit-mention-of-sponsorships-in-american-advertising/ Discussion of Online Marketing, SEM, Social Media, Mobile and Video, Micro-Content, and Affiliate Marketing Thu, 09 Feb 2012 21:59:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: rob http://www.revenews.com/affiliate-marketing/it%e2%80%99s-not-our-olympics-retailers-omit-mention-of-sponsorships-in-american-advertising/#comment-17959 rob Mon, 11 Aug 2008 07:43:18 +0000 http://www.revenews.com/angeldjambazov/it%e2%80%99s-not-our-olympics-retailers-omit-mention-of-sponsorships-in-american-advertising/#comment-17959 it has been interesting to see the number of "non-olympic" olympic tv ads with "summer olympic" type sports footage to sell stuff. seems several advertisers want to be part of the games glory but not to pay the price to be offical sponsors. it has been interesting to see the number of "non-olympic" olympic tv ads with "summer olympic" type sports footage to sell stuff. seems several advertisers want to be part of the games glory but not to pay the price to be offical sponsors.

]]> By: Angel Djambazov http://www.revenews.com/affiliate-marketing/it%e2%80%99s-not-our-olympics-retailers-omit-mention-of-sponsorships-in-american-advertising/#comment-17753 Angel Djambazov Sat, 02 Aug 2008 23:30:40 +0000 http://www.revenews.com/angeldjambazov/it%e2%80%99s-not-our-olympics-retailers-omit-mention-of-sponsorships-in-american-advertising/#comment-17753 Jonathan, I think the World Cup also lacked in some love which is too bad because it was very enjoyable and I know many even non-soccer fans who tuned in. I think you make a good point that is up to the affiliate manager to leverage these kinds of opportunities. I also think companies need to expand the scope of their thinking to better engage a global audience. I will be interested to see what you have cooking for the 2010 World Cup. Angel Jonathan,

I think the World Cup also lacked in some love which is too bad because it was very enjoyable and I know many even non-soccer fans who tuned in. I think you make a good point that is up to the affiliate manager to leverage these kinds of opportunities. I also think companies need to expand the scope of their thinking to better engage a global audience.

I will be interested to see what you have cooking for the 2010 World Cup.

Angel

]]> By: Jonathan Miller http://www.revenews.com/affiliate-marketing/it%e2%80%99s-not-our-olympics-retailers-omit-mention-of-sponsorships-in-american-advertising/#comment-17731 Jonathan Miller Sat, 02 Aug 2008 12:36:09 +0000 http://www.revenews.com/angeldjambazov/it%e2%80%99s-not-our-olympics-retailers-omit-mention-of-sponsorships-in-american-advertising/#comment-17731 this is a really interesting article, and highlights the lack of cross channel co-operation that stil exists in most large brand companies. Is it because they don't consider the affiliate channel important enough to bother tooling out a new banner set or is it simply a fact of not having an affiliate management team that's dedicated to the channel? As any affiliate manager worth his or her salt knows you constantly have to look at what your company or client is doing and LEVERAGE what you can into the affiliate channel. Very few companies have a top-down all encompassing marketing approach. Pity though, adidas, staples and other sponsors are missing out on enormous branding opportunities that they've paid dearly for. With the upcoming 2010 world cup in South Africa we're already working with prominent sponsors to filtrate their messaging through to the affiliate programs. this is a really interesting article, and highlights the lack of cross channel co-operation that stil exists in most large brand companies. Is it because they don't consider the affiliate channel important enough to bother tooling out a new banner set or is it simply a fact of not having an affiliate management team that's dedicated to the channel?

As any affiliate manager worth his or her salt knows you constantly have to look at what your company or client is doing and LEVERAGE what you can into the affiliate channel. Very few companies have a top-down all encompassing marketing approach.

Pity though, adidas, staples and other sponsors are missing out on enormous branding opportunities that they've paid dearly for.

With the upcoming 2010 world cup in South Africa we're already working with prominent sponsors to filtrate their messaging through to the affiliate programs.

]]> By: Pat Grady http://www.revenews.com/affiliate-marketing/it%e2%80%99s-not-our-olympics-retailers-omit-mention-of-sponsorships-in-american-advertising/#comment-17728 Pat Grady Sat, 02 Aug 2008 12:00:05 +0000 http://www.revenews.com/angeldjambazov/it%e2%80%99s-not-our-olympics-retailers-omit-mention-of-sponsorships-in-american-advertising/#comment-17728 Darn doping situation means many companies would be very reluctant to do anything that's specific to any individual athlete, or perhaps any individual event either. But I agree with you, the overall games are still a great opportunity for brand marketers, and I have also noticed that something seems different this go around. Darn doping situation means many companies would be very reluctant to do anything that's specific to any individual athlete, or perhaps any individual event either.

But I agree with you, the overall games are still a great opportunity for brand marketers, and I have also noticed that something seems different this go around.

]]>