Comments on: Making Sense of Social Media http://www.revenews.com/online-marketing/making-sense-of-social-media/ Discussion of Online Marketing, SEM, Social Media, Mobile and Video, Micro-Content, and Affiliate Marketing Wed, 08 Feb 2012 21:50:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: CT Moore http://www.revenews.com/online-marketing/making-sense-of-social-media/#comment-20250 CT Moore Sun, 15 Feb 2009 23:11:00 +0000 http://www.revenews.com/andrewwee/making-sense-of-social-media/#comment-20250 I think you're bang-on, Andrew. Users use social network to interact with other human beings, so they're even more banner-blind than ever. Taking the time to actually build a relationship with them, could have some serious long-term potential. Of course, you always have to consider how your target market happends to behave within any given social network. For example, twitter might be great for reaching out to consumer with your product offer, while Facebook could be a huge waste of time for that same promotion. I think you’re bang-on, Andrew. Users use social network to interact with other human beings, so they’re even more banner-blind than ever. Taking the time to actually build a relationship with them, could have some serious long-term potential.

Of course, you always have to consider how your target market happends to behave within any given social network. For example, twitter might be great for reaching out to consumer with your product offer, while Facebook could be a huge waste of time for that same promotion.

]]> By: jgoode http://www.revenews.com/online-marketing/making-sense-of-social-media/#comment-20226 jgoode Thu, 12 Feb 2009 04:48:26 +0000 http://www.revenews.com/andrewwee/making-sense-of-social-media/#comment-20226 Great article! For me all of the social networks bring an opportunity to communicate with people I wouldn't normally have such a clear cut access to.. so its a great avenue to build relationships, learn, listen, explore -- brainstorm and get feedback. I don't use any of the networks as a way to "sell" - not directly. I do however use them for the "awareness" factor of marketing; the "did you know" side of what I do or have to offer. I think sales and marketing in general are a relationship building processes, thus "social" processes -- (unless you are selling a one time item that needs no support and you don't care if your customer ever speaks to you again, let alone thinks of you). I think it's truly important to be genuinely interested in what your customers think of what you have to offer -- and try to make them as happy as you can, within your boundaries. Thanks for the insight! Great article! For me all of the social networks bring an opportunity to communicate with people I wouldn’t normally have such a clear cut access to.. so its a great avenue to build relationships, learn, listen, explore — brainstorm and get feedback. I don’t use any of the networks as a way to “sell” – not directly. I do however use them for the “awareness” factor of marketing; the “did you know” side of what I do or have to offer.

I think sales and marketing in general are a relationship building processes, thus “social” processes — (unless you are selling a one time item that needs no support and you don’t care if your customer ever speaks to you again, let alone thinks of you). I think it’s truly important to be genuinely interested in what your customers think of what you have to offer — and try to make them as happy as you can, within your boundaries.

Thanks for the insight!

]]> By: StephARC http://www.revenews.com/online-marketing/making-sense-of-social-media/#comment-20230 StephARC Thu, 12 Feb 2009 03:34:02 +0000 http://www.revenews.com/andrewwee/making-sense-of-social-media/#comment-20230 Great summary Andrew, I definitely see the power in social media sites today and I can only imagine how they will continue to grow. Many of my recent posts have been about my Facebook and Twitter addictions. I do view them as communities where I have come to share as well as learn from others. It's an amazing way to get an insight into others everyday lives often experts at what they do. Normally, we don't have this kind of access to others. I think as you mentioned it's important to use these tools wisely by sharing what we think will be useful to others and yes marketing ourselves but not in an overbaring manner. I have gotten the word out about my blog and I think I owe a lot to my Twitter and Facebook communities. Great summary Andrew, I definitely see the power in social media sites today and I can only imagine how they will continue to grow. Many of my recent posts have been about my Facebook and Twitter addictions. I do view them as communities where I have come to share as well as learn from others. It's an amazing way to get an insight into others everyday lives often experts at what they do. Normally, we don't have this kind of access to others. I think as you mentioned it's important to use these tools wisely by sharing what we think will be useful to others and yes marketing ourselves but not in an overbaring manner. I have gotten the word out about my blog and I think I owe a lot to my Twitter and Facebook communities.

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