Comments on: IAB Takes Up Arms Against the FTC’s Latest Endorsement Regulation Campaign

By: FTC Guideline Update May Affect Your Affiliate Program | Little Rhody

FTC Guideline Update May Affect Your Affiliate Program | Little Rhody — Fri, 12 Feb 2010 02:52:17 +0000

[...] The FTC has updated their guidelines regarding endorsements and testimonials. How these guidelines may affect your business, or how you should proceed; we’d like you to be aware of this update that goes into effect on 12/1/09. You can find out all the details on the FTC website and read about some members of the industry’s take on this issue at the Performance Marketing Alliance’s site or at Revenews.com here and here. [...]

By: Drewry News Network

Drewry News Network — Mon, 18 Jan 2010 02:16:18 +0000

Tax over top of tax for online publishers make no sense at all. If they wanted to do this, they should’ve done this years ago. This also affects the up and coming online webmasters and affiliates, who don’t have any financial stability. Awaits to see what more is in store from the boys ..

By: IempowerU Online Entrepreneur: more on FTC Guides, WOMMA Code of Ethics, IAB Social Advertising Best Practices.

Wed, 02 Dec 2009 16:58:53 +0000

[...] IAB Takes Up Arms Against the FTC’s Latest Endorsement Regulation Campaign (revenews.com) [...]

By: george

george — Wed, 02 Dec 2009 12:01:02 +0000

How exactly are advertisers supposed to monitor affiliates some who don’t even live in the advertisers country?What happens to small affiliates and what are the general rules,today being the 2nd of December I would like to know how people out there are getting on

By: FTC Guideline Update May Affect Your Affiliate Program | Changes To Craigslist

Sat, 21 Nov 2009 07:50:47 +0000

[...] take on this issue at the Performance Marketing Alliance’s site or at Revenews.com here and here. Filed under Recent Craigslist Changes I Solved The Craigslist Phone Verification Problem [...]

By: Angel Djambazov

Angel Djambazov — Thu, 12 Nov 2009 19:53:14 +0000

@mike hyland, I would say those generalizations are a bit broad…but glad to see the “Adwhore” Drinking Game is still alive and well with you.

By: Mike HYland

Mike HYland — Thu, 12 Nov 2009 19:13:13 +0000

ROLMAO as I get to say I told you so to all my affiliate extert detractors. Now the Liberal progressives elected to Congress in 2006 bring us more marketing restrictions, regulations, desperation taxes, and 17% unemployment in any state carried by Obama. Next up a backlash from small merchants as they can’t get stocking loans for supporting even dismal Christmas sales because the limo liberals fat cat banksters took hundreds of billions and gave back NOTHING.

Thank God my merchant clients listened and actually are growing and prospering in these bad times. Once it hits the larger affiliate enabled merchants they’ve been double dipped for years on sales that deserved no commissions… they will revolt by firing some Adwhores in management.

By: Ben Harper

Ben Harper — Wed, 04 Nov 2009 18:43:37 +0000

What exactly is required to fulfill these new FTC guidelines on the publisher side? Would a small amendment to the existing site privacy policy or about us sections be enough? If so, whats the big deal.

By: panah

panah — Tue, 03 Nov 2009 03:51:25 +0000

I am all for transparency but the ramifications of this ruling can be bigger than the FTC anticipated. @Kevin is right with his assessment. The affiliate programs are going to be tougher to manage and will most likely lead to small affiliates getting dumped by advertisers.

The guidelines are ambiguous as well. We should protect consumers, but the rules shouldn’t target small businesses and independent media in these tough economic times. To be honest, there are many other areas that we see deceptive advertising practices but large corporations get away with those practices.

By: Kevin Delaney

Kevin Delaney — Mon, 02 Nov 2009 01:33:21 +0000

If merchants are forced to police every single site in their program, I suspect the ruling will result in merchants dumping all their small affiliates.

It is strange how progressive policies usually have the effect of destroying small businesses in favor of the large … marketing dominating kind.