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	<title>Comments on: FTC Regulates Blogger, Viral Marketing Relationships: Analysis and compliance tips</title>
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	<link>http://www.revenews.com/affiliate-marketing/ftc-regulates-blogger-viral-marketing-relationships/</link>
	<description>Discussion of Online Marketing, SEM, Social Media, Mobile and Video, Micro-Content, and Affiliate Marketing</description>
	<lastBuildDate>Thu, 09 Feb 2012 21:59:00 +0000</lastBuildDate>
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		<title>By: Federal Trade Commission Compliance &#124; Need A Good Bankruptcy Lawyer?</title>
		<link>http://www.revenews.com/affiliate-marketing/ftc-regulates-blogger-viral-marketing-relationships/#comment-37275</link>
		<dc:creator>Federal Trade Commission Compliance &#124; Need A Good Bankruptcy Lawyer?</dc:creator>
		<pubDate>Mon, 30 Jan 2012 22:16:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.revenews.com/?p=4399#comment-37275</guid>
		<description>[...] to Ho&#8230;The North Korean Human Rights CrisisYour Questions About Car Donation Bay AreaFTC Regulates Blogger, Viral Marketing Relationships: Analysis and compliance tips    div.socialicons{float:left;display:block;margin-right: 10px;}div.socialicons p{margin-bottom: [...]</description>
		<content:encoded><![CDATA[<p>[...] to Ho&#8230;The North Korean Human Rights CrisisYour Questions About Car Donation Bay AreaFTC Regulates Blogger, Viral Marketing Relationships: Analysis and compliance tips    div.socialicons{float:left;display:block;margin-right: 10px;}div.socialicons p{margin-bottom: [...]</p>
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		<title>By: Blogger1</title>
		<link>http://www.revenews.com/affiliate-marketing/ftc-regulates-blogger-viral-marketing-relationships/#comment-23788</link>
		<dc:creator>Blogger1</dc:creator>
		<pubDate>Fri, 15 Jan 2010 01:18:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.revenews.com/?p=4399#comment-23788</guid>
		<description>If this can cut down on the scammers and junk mailers then I am all for it. </description>
		<content:encoded><![CDATA[<p>If this can cut down on the scammers and junk mailers then I am all for it.</p>
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		<title>By: waheed</title>
		<link>http://www.revenews.com/affiliate-marketing/ftc-regulates-blogger-viral-marketing-relationships/#comment-23682</link>
		<dc:creator>waheed</dc:creator>
		<pubDate>Thu, 07 Jan 2010 14:18:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.revenews.com/?p=4399#comment-23682</guid>
		<description>What happens if you are a site that compare the pros and cons of a particular group of products, does that make you an endorser?</description>
		<content:encoded><![CDATA[<p>What happens if you are a site that compare the pros and cons of a particular group of products, does that make you an endorser?</p>
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		<title>By: PPC Guy</title>
		<link>http://www.revenews.com/affiliate-marketing/ftc-regulates-blogger-viral-marketing-relationships/#comment-23541</link>
		<dc:creator>PPC Guy</dc:creator>
		<pubDate>Tue, 22 Dec 2009 11:27:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.revenews.com/?p=4399#comment-23541</guid>
		<description>I&#039;m tired of seeing get rich quick ads and other misleading ads on reputable sites such as FaceBook, FoxNews, USA Today. These are all scams and I&#039;m glad that the advertising agency paying these publishers will not be responsible for the publisher&#039;s unethical practices. </description>
		<content:encoded><![CDATA[<p>I&#039;m tired of seeing get rich quick ads and other misleading ads on reputable sites such as FaceBook, FoxNews, USA Today. These are all scams and I&#039;m glad that the advertising agency paying these publishers will not be responsible for the publisher&#039;s unethical practices.</p>
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		<title>By: Anonymous</title>
		<link>http://www.revenews.com/affiliate-marketing/ftc-regulates-blogger-viral-marketing-relationships/#comment-23361</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Mon, 07 Dec 2009 19:12:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.revenews.com/?p=4399#comment-23361</guid>
		<description>[...] Analysis and Compliance Tips [...]</description>
		<content:encoded><![CDATA[<p>[...] Analysis and Compliance Tips [...]</p>
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	<item>
		<title>By: chazradical</title>
		<link>http://www.revenews.com/affiliate-marketing/ftc-regulates-blogger-viral-marketing-relationships/#comment-23114</link>
		<dc:creator>chazradical</dc:creator>
		<pubDate>Mon, 23 Nov 2009 16:41:29 +0000</pubDate>
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		<description>There are so many legal landmines in the new regs - equal protection (newspapers and bloggers treated differently regarding free book review copies), free speech, overbroad regs, selective enforcement, vagueness - that I would love to challenge.  If I had time to waste and money to burn. 
 
Better to live under the radar. </description>
		<content:encoded><![CDATA[<p>There are so many legal landmines in the new regs &#8211; equal protection (newspapers and bloggers treated differently regarding free book review copies), free speech, overbroad regs, selective enforcement, vagueness &#8211; that I would love to challenge.  If I had time to waste and money to burn.</p>
<p>Better to live under the radar.</p>
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	<item>
		<title>By: FTC Guideline Update May Affect Your Affiliate Program &#124; Little Rhody</title>
		<link>http://www.revenews.com/affiliate-marketing/ftc-regulates-blogger-viral-marketing-relationships/#comment-23082</link>
		<dc:creator>FTC Guideline Update May Affect Your Affiliate Program &#124; Little Rhody</dc:creator>
		<pubDate>Sat, 21 Nov 2009 15:57:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.revenews.com/?p=4399#comment-23082</guid>
		<description>[...] take on this issue at the Performance Marketing Alliance&#8217;s site or at Revenews.com here and [...]</description>
		<content:encoded><![CDATA[<p>[...] take on this issue at the Performance Marketing Alliance&#8217;s site or at Revenews.com here and [...]</p>
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		<title>By: FTC Guideline Update May Affect Your Affiliate Program &#124; Changes To Craigslist</title>
		<link>http://www.revenews.com/affiliate-marketing/ftc-regulates-blogger-viral-marketing-relationships/#comment-23078</link>
		<dc:creator>FTC Guideline Update May Affect Your Affiliate Program &#124; Changes To Craigslist</dc:creator>
		<pubDate>Sat, 21 Nov 2009 07:35:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.revenews.com/?p=4399#comment-23078</guid>
		<description>[...] take on this issue at the Performance Marketing Alliance&#8217;s site or at Revenews.com here and here.    Filed under Recent Craigslist Changes       I Solved The Craigslist Phone Verification [...]</description>
		<content:encoded><![CDATA[<p>[...] take on this issue at the Performance Marketing Alliance&#8217;s site or at Revenews.com here and here.    Filed under Recent Craigslist Changes       I Solved The Craigslist Phone Verification [...]</p>
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	<item>
		<title>By: chazradical</title>
		<link>http://www.revenews.com/affiliate-marketing/ftc-regulates-blogger-viral-marketing-relationships/#comment-23073</link>
		<dc:creator>chazradical</dc:creator>
		<pubDate>Fri, 20 Nov 2009 15:57:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.revenews.com/?p=4399#comment-23073</guid>
		<description>You have to figure the only way to police bloggers and endorsements is with some software or algorithm.  You have millions of bloggers and maybe billions of ads. 
 
My suggestion would be to over disclose and turn the disclosure into a marketing ploy. 
 
For example, you might put in the disclosure that you receive affiliate commissions if the visitor clicks on a link and buys something, but put in bold that you were not provided a free sample to review nor were you paid to review the product. </description>
		<content:encoded><![CDATA[<p>You have to figure the only way to police bloggers and endorsements is with some software or algorithm.  You have millions of bloggers and maybe billions of ads.</p>
<p>My suggestion would be to over disclose and turn the disclosure into a marketing ploy.</p>
<p>For example, you might put in the disclosure that you receive affiliate commissions if the visitor clicks on a link and buys something, but put in bold that you were not provided a free sample to review nor were you paid to review the product.</p>
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		<title>By: Mike Cooper</title>
		<link>http://www.revenews.com/affiliate-marketing/ftc-regulates-blogger-viral-marketing-relationships/#comment-23068</link>
		<dc:creator>Mike Cooper</dc:creator>
		<pubDate>Fri, 20 Nov 2009 01:22:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.revenews.com/?p=4399#comment-23068</guid>
		<description>So we the US taxpayers whom pay these thugs salary and are their actual employer...time to move for four years... </description>
		<content:encoded><![CDATA[<p>So we the US taxpayers whom pay these thugs salary and are their actual employer&#8230;time to move for four years&#8230;</p>
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