Three Reasons Why Facebook Ads Will Make You Money
If you’ve ever done anything in the affiliate marketing space then you should definitely be looking into Facebook Ads. I’ve already written case studies about how I’ve done extremely well with their social network several times at different Affiliate Summit events and through my blog at ZacJohnson.com.
There are over a billion people on Facebook and through their system you can create some amazing ad campaigns with a lot less time and effort than other traditional advertising methods you may currently be using. I’ve taken the liberty of highlighting three of my favorite reasons why you should start advertising on Facebook right now.
Amazing Demographic Targeting
The one thing that makes Facebook Ads better than any other advertising system out there is that they have over a billion users that you can target based on nearly any demographic. This makes it extremely easy for you to setup ad campaigns and only target the people who are interested in seeing your ads.
For example, if we wanted to create an ad for Revenews.com and bring more people to the site we can target United States residents in between the ages of 18-30 that are interested in “affiliate marketing”. The end result shows us that there are 118,000 people on Facebook that fall into this category.
No Annoying Keywords and Quality Score
Back in the day I used to run a lot of search marketing campaigns through pay per click marketing. This was quite profitable and fun at the time, but as Google became more picky with how they would serve ads and really put the Quality Score issues into play it got quite annoying. I love Facebook Ads because I don’t have to deal with any of those annoying issues.
With Facebook I can…
- Target my audience based on interest
- Pay how much I want per click (varies)
- Improve and split test conversions quickly
- Access a ton of traffic fast
The third reason why you should be using Facebook Ads for your business or ad campaigns is because of it’s massive reach in other countries. We already know they have a ton of users in the United States, but how much money are you missing out on if you aren’t expanding to other countries.
Just take a look at the massive reach Facebook has in other countries, and as always… you can target all of these audiences with full demographics through their ad system!
Now it’s times for you to get started. All you need is a Facebook account and a few dollars a day to start playing around with their system. Remember to always set low daily spending limits and split test your ad copies for best results.