Testing a New Strategy – Domain Parking vs Amazon’s aStore
I few months back I went on a binge of buying a bunch of expiring domain names with Google PR values and inbound links. I parked these domains at Sedo Pro, a great parking site that hosts your site, provides relevant pay per click advertising, and allows you control over the keyword list and look and feel.
Today I was going through my list of “high traffic” domains, those domains in your parked portfolio that are getting the most traffic, and I noticed a few that would make some good shopping sites. I took a look at popshops, and ultimately decided to test out Amazon’s aStore program.
Amazon’s aStore lets me setup a site with any products or category of products from amazon. I have the ability to put in specific products, specitic categories, or items matching specific keywords within a category. It’s pretty cool actually. There are a lot of other options for customizing the colors, links, and sections that are displayed.
After about 5-10 minutes of customization I had created a store, and shortly thereafter, I had 3 stores setup and I 301 redirected the domains to the Amazon stores:
- GPSOnline.net – A GPS Superstore
- WCWineCellars.com – Wine Cellars & Wine Accessories
- MamasGiftBaskets.com – A Great Selection of Gift Baskets Online
It would be interesting of Amazon actually made a way that you could easily host these stores under the actual domain name instead of having to 301 redirect them or implement them in a frame. I am not sure if being on the astore.amazon.com domain will add any search value.
I’d love to hear your thoughts on this type of strategy for domains with traffic, do you think it’s a good way to monetize them? I would think this should do better than the parking pages.
Adam, a serial internet entrepreneur, founded one of the first commercial internet service providers (ISPs) in 1993. He has a deep understanding of internet technologies and profitable internet marketing tactics. Adam currently sits on the publisher advisory boards for Commission Junction and the Google Affiliate Network.
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