It’s said that Internet users have notoriously short memories. It’s a strange paradox considering they are plugged into the most powerful research tool in human history. Ad networks and PR teams seem to be particularly effected by this lapse of memory. So one can hardly fault Rakuten LinkShare for an announcement that seems laughably out of touch with reality.
Today, Rakuten LinkShare announced what it called the affiliate Â “Industry’s First Certification Program for Affiliate Managers.” Apparently Rakuten’s PR team is not aware that certification courses for affiliate managers have been around for over five years. In the past, industry veterans like Affiliate Summit co-Founder Shawn Collins and affiliate managerÂ Andy RodriguezÂ offered training camps and seminars for affiliate managers. Companies like ACCertified, My Affiliate Coach,Â and Affiliate Management TrainersÂ currently offer such services today.
To be fair, Rakuten’s PR team did add a qualifier to their claim. Â This was an industry first only for a “major” network. Major being the primary qualifier since other qualifiers like “comprehensive” and “first” are obviously complete rubbish.
AudaciouslyÂ Rakuten Linkshare is charging for this service! Managers in U.S. and Canada will pay $250. Let me give advertisers and merchants out there a tip. Do you want to make sure your employee is well trained at a savings? Have them read Geno Prussakov’s book Affiliate Program Management: An Hour a Day. It will cost you only $20 and will not have the myopic outlook of just one network.
Still, while I am picking on Rakuten LinkShare, I do welcome any efforts at improving knowledge and training within the industry. Hopefully whoever is in charge of putting together the program for Rakuten actually has their facts straight. Maybe they should first start out with a history lesson. How about this video from Shawn Collins back in 2007:
Note: I would like to thank the Affiliate Managers United group on Facebook for bringing this announcement to my attention.
About Angel Djambazov
Born in Bulgaria, Angel Djambazov has spent his professional career in the fields of journalism and online marketing. In his journalistic career he worked as an editor on several newspapers and was the founding Editor-in-Chief of Wyoming Homes and Living Magazine. Later his career path led to online marketing where while working at OnlineShoes he earned the Affiliate Manager of the Year (2006) award at the Affiliate Summit, and In-house Manager of the Year (2006) award by ABestWeb.
For four years Angel served as OPM for Jones Soda for which he won his second Affiliate Manger of the Year (2009) award at Affiliate Summit.
Currently Angel serves as OPM for KEEN Footwear and MedicalRecords.com. His former clients include: Dell, Real Networks, Jones Soda, Intelius, Graphicly, Chrome Bags, Onlineshoes.com, Vitamin Angels, The Safecig, and Bag Borrow or Steal.
Angel is the Editor-in-Chief and Co-Publisher for ReveNews.com and ReveNews.org.
Angel lives north of Seattle, spending his free time reading up on obscure scientific references made by his wife MGX, while keeping up with a horde of cats and a library of books.