…paid search such as display, retargeting, YouTube, and Facebook…to increase brand exposure and sales for clients. Planning and optimizing for each channel individually, as well as part of a broader marketing plan, has led to greater conversion and profitability.
On the heels of this news came the official unveiling this morning of a new logo with LinkShare officially switching from “LinkShare, a Rakuten Company” to Rakuten LinkShare. The move is a clear sign that Rakuten wants to continue increasing awareness of the company beyond its home territory.
It follows two years of aggressive expansion by Rakuten, including the purchase of Kobo,Play.com, and Buy.com Each of these announcements only seems to confirm Rakuten’s goal to build its international presence, and LinkShare’s continued success supports those efforts. All signs point to this organization trying to claim as much market share as possible. It will be interesting to watch how other networks respond to the challenge and what they offer to counter Rakuten’s strategy.