MySpace Wins a Small One

I previously reported on a big win ($230 million) MySpace got on Sanford “Spamford” Wallace, and today comes news that Scott Richter and his company, Media Breakaway must pay MySpace $4.8 million in damages and $1.2 million in attorney’s fees for sending unsolicited advertisements to MySpace members.

It’s interesting that the headlines for this have ranged from Adotas’ mild “Arbitrator Ends Media Breakaway, MySpace Dispute” to Wired’s harsher “MySpace wins another verdict against alleged spammer.” I saw the first headline and read the story, and when I saw the second headline I assumed it was a different case. Not that $6 million is chump change, but a judgment that is is reduced from somewhere in the neighborhood of $100 million in damages to $4.8 million is noteworthy and to me, a big hit for MySpace and their claims.

About Brad Waller

Some say Brad created the first affiliate program. We’ll never know for sure, but we do know that Brad has been running businesses online since 1994 and affiliate programs since 1996. When he is not running the affiliate program for EPage Classifieds, helping publishers monetize their sites with AdJungle, or working on iPhone applications, Brad is also busy starting up the Performance Marketing Alliance, a trade association created to represent and build the entire performance based industry.

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Website: http://epage.com