Linkshare Improves API

Linkshare has improved its API to allow for better searching for products within data feeds:

As we continue our year of innovation, LinkShare is pleased to announce the release of a new Merchandiser Query tool that allows you to search for products within your Merchandiser data feeds. This API makes your life easier! No more digging for product links, just enter your search term and get the link you want.

Linkshare points out that the improvements are most suited for shopping comparison sites, price comparison sites and product search engines, but it’s still a nice sign to see improvement in web services from the networks:

Merchandiser facilitates the distribution and updating of individual product links for affiliates that require access to a complete and dynamic inventory of a merchant’s products. Merchandiser allows you to integrate individual product links on your website without having to create links manually for each product that is carried by a merchant.

The full details can be found on the Linkshare Merchandiser page. As affiliate performance marketing continues to “grow up” expect to see more of this sort of voluntary (and needed) expansion of API’s and web services from all of the networks.