Linkshare Being Acquired for $425 Million

Rakuten, Leading Japanese E-Commerce Portal, to Acquire LinkShare, Leading U.S. Performance-Based E-Commerce Company

Quote: “LinkShare’s senior management team, including Mr. Messer and LinkShare’s President and COO, Heidi Messer, will remain with the company. They will lead the continued growth of LinkShare’s core businesses and will closely support Rakuten’s U.S expansion and exploration of potential acquisitions.”

So what will this mean for Affiliates? Will there be changes for the better or worse, or will things stay pretty much the same?