Linkshare and Rakuten Deal by the Numbers
Rakuten’s recent $425M purchase of Linkshare has shocked the industry. Today I sat through Stephen Messer’s talk at EcomXpo about the merger and wanted to share some interesting notes, extrapolations and figures.
The Deal by the Numbers
Linkshare reports that they have approximately 500 clients, mostly fortune 500 companies. Messer reports that they had 1.4b in Gross Merchandise Sales in 2004, and that they track 11 million affiliate / merchant relationships.
Analysis and Extrapolations
Interesting Facts about Rakuten
Messer shared some interesting facts about Rakuten. Rakuten is the largest e-commerce player in Japan, and has one of the top 20 recognizable brands in Japan. In the Global Internet company arena, Rakuten is ranked number 7 with a market cap of 9.4B. Here is how the top 7 break down:
Rakuten built it’s portal business in Japan partly with the acquisitions of Infoseek and Lycos, and now is the number 2 portal in Japan, just behind Yahoo, with a reach of 41.6%, 971M page views and 1.6M unique users per month.
Clearly Rakuten is one big major eCommerce player and a company we should all become more familiar with. A few more acquisitions and continued growth and they might just achieve their goal of becoming the number one Internet player in the world.