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dMonday Scores the Highest Day in Online Sales

Dec 14, 2006
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On December 4th, I predicted that all the Hype over Cyber Monday and the new eDay wouldn’t be the end of the Monday Hype days. Past reports indicated that the next two Mondays would actually be higher!

Well today comScore released results for dMonday (Delevery-Deadline Monday, December 11th, 2006) and as predicted, dMonday broke all the records!

“Monday, December 11, represented yet another record-setting effort, as consumers spent $661 million online, up 19-percent versus the corresponding Monday last year! “

By comparison, CyberMonday came in at $608 Million and eDay came in at $647 Million. In fact, further debunking the whole Cyber Monday myth, comScore reported that for the 5 consecutive days starting on eDay (Dec 4th – Dec 7th) daily online sales exceeded $610 million, each day more than Cyber-Monday.

It looks like people are starting to reefer to Cyber Monday as the day that kicks off the online holiday shopping season. I wonder if that’s really true as well.

It will be interesting to see which day was really the biggest online shopping day this year when the dust settles.

Everyone agrees though that this year’s online shopping continues to increase, showing gains of approximately 25% over last year.

Happy Holidays!

Adam

Filed under: Affiliate Marketing + Internet Strategy + Online Marketing
  • URE a Moron

    Like you are some friggin genius. "You" predicted Monday would be better than the prior Monday. To anyone in the business that has been the trend for the past 5 years.

    And now you say "I predicted". You are such an idiot and wanna be. Affiliate marketers are the low end of the totem pole and you are certainly at the bottom of that pole with this comment, rookie.

  • http://www.imwave.com Adam Viener

    Thanks for your feedback! If you read my oriigional post, I pointed out historical information. I guess the point is the hype over Cybermonday and eDay is just that, hype…

  • http://www.revenews.com/adamviener/2006/12/what_day_was_the_busiest_onlin.html ReveNews – Adam Vien

    What Day was the Busiest Online Shopping Day in 2007? Shall we call it Whopping Web Wednesday?

    Ok, the dust is starting to settle on the online shopping days, and there have been a lot of names given to days to signify the biggest days in online retail. First their was CyberMonday, which has now proven to…