Chris Henger Goes from Google to Catalina

It would be a major coup in basketball for the New York Knicks to land the caliber of talent the likes of LeBron James or Dwyane Wade; however unlikely this may be. Similarly, Catalina Marketing has scored such a coup in the advertising industry, announcing they have landed Chris Henger as part of their team.

Formerly the VP of Marketing & Product Development at Performics, Chris Henger was instrumental in guiding Performics’s transition into the Google Affiliate Network as part of Google’s purchase of DoubleClick in 2007. While at GAN Chris served as the Group Project Manager until early this year.

Catalina Marketing is a behavioral marketing focused company representing clients like Weight Watchers. Chris will manage the company’s in-store network, said to be comprised of 90 million households and 300 million weekly shopper transactions.

We wish Chris Henger the best of luck in his move. His leadership will be missed in the affiliate industry.