Bad News for eBay Search Affiliates
eBay seems to have taken a page out of Mary Poppins, “A Spoon Full of Sugar helps the Medicine go down…” they recently announced that they are increasing their payouts! Yeah Sugar!!!
But, alas, they are no longer going to pay affiliates for search marketing efforts where they direct link from Google, Yahoo, MSN or their Content Networks.
Many of the top eBay affiliates utilize direct linking and run millions of keywords across these networks, they have been spending a lot of money promoting eBay for some time. I asked one of their top performing affiliates what that means for their eBay program. “As of June 1st, we stop promoting eBay” says one top affiliate. Another top eBay search marketer had this to say “I guess that has been looming for several years now. Sounds like they learned as much as they could from the affiliates.”
This could be a fairly big blow to the search engines, I wonder of this signals a move from eBay to stop promoting their site through the major PPC advertising engines?
I wonder what those top affiliates are going to do with their search campaigns; I doubt they are going to take all that effort and just throw it out the window. I myself have a bunch of search campaigns running for eBay and am starting to wonder how hard it would be to convert these campaigns to Overstock, Amazon, Buy.com or Wal-Mart.
It has been nice working with you eBay!