AOL Sells Buy.at – Exiting the Affiliate Marketing Business

AOL Inc. has sold its affiliate marketing business, Buy.at, for an undisclosed price to Digital Window Ltd., which runs AffiliateWindow and ShopWindow.  Digitial Window claims that the purchase of Buy.at will make them the largest “performance-based marketing” group in the UK, a place believed to be currently held by TradeDoubler.

AOL, which separated from Time Warner Inc. late last year, bought Buy.at in 2008 for a reported $150 million,  a price unconfirmed by the company. The plan was to integrate it with the ambitious Platform-A, its ad platform designed to cover every market and niche for its own properties and its ad network.  Platform-A has been renamed AOL Advertising.

If anyone has more news on the transaction, please let us know.