Affiliate Marketing Survey Completed
We are pleased to announce that our Affiliate Survey effort was a huge success. NETexponent created and distributed a 23-question survey designed to collect information about an affiliate’s wants, needs, and experiences in the affiliate marketing space. We received over 500 responses from a diverse mix of affiliates across different affiliate networks such as CJ, Performics, LinkShare, ShareASale, and others. The questions these affiliates answered are listed below. Special thanks to all of the great affiliates who participated. Survey results are being compiled and will be sent out soon.
To request a copy of the results please email: GetResults (at) NETexponent (dot) com.
1. How many affiliate programs have you joined?
2. How many affiliate programs are promoted on your site (or sites) in an average month?
3. Out of all of the merchants that you promote on your site, approximately what percentage of them generated at least one order for you last month?
4. How many employees does your company have?
5. When evaluating an affiliate program, does the affiliate technology play a role in deciding whether or not to apply?
6. Please choose your Top three Affiliate Technologies from the list below.
7. From the list below, please pick three items that you find to be the most valuable when promoting an affiliate program.
8. What are the three most important items you look at when deciding if you want to join an affiliate program?
9. With regards to communication, how many newsletters do you receive in a week?
10. How often do you like to receive newsletters?
11. Please select your preferred method of messaging for each type of communication. Please choose one method of contact for each.
12. With regards to banners, do you prefer to host the images yourself or do you allow the network technologies to host?
13. How do video advertisements perform on your website?
14. If you run flash ad units, please tell us how they perform?
15. Which of the following methods do you use to drive traffic to your site?
16. Do you currently charge a fee to list advertisers on your site?
17. Do you currently provide advertisers the opportunity to buy paid placements or sponsorships on your site(s)?
18. If you are currently running Google Adsense on your site, please tell us what drives more revenue for your site?
19. Please check any advertiser types that generate strong revenue.
20. What is the average conversion rate you see for the categories you selected above?
21. What is the average age of your visitors?
22. Please provide us with the percentage of male and female users on your site.
23. What is the average household income of your users?
