I am proud to announce the release of the first AffiliateBenchmarks research report. This survey was described in my last post where I listed the questions that were asked. The research report is available for FREE until 12/12 so go and get yours ASAP.
This research report was compiled using survey data from over 450 affiliate marketing publishers. I normally would not post about something that could be viewed as “self-promotional” (since AffiliateBenchmarks is a division of NETexponent) but I thought ReveNews readers could benefit from this research. I also thought the FREE price tag was compelling and wanted folks to get access to the data before we start charging.
It was great to put my research experience to use and I look forward to feedback from the community on how we can improve this service.
About Peter Figueredo
Having worked in the online marketing arena since 1997, Peter Figueredo has seen the ups and downs of this industry. He is currently the CEO of Affiliate Management and Search Marketing Agency NETexponent. which he co-founded in 2001. Prior to that his online direct marketing experience came from working at interactive agencies such as Mass Transit Interactive, as the EVP Director of Performance Marketing, and i-traffic, currently a division of Agency.com where Peter held the title of Director and helped establish and grow their Affiliate Marketing Services division. At a time when affiliate marketing was relatively unknown Peter was building and managing affiliate programs for leading Fortune 500 companies.
Peter’s company recently launched an Affiliate Marketing Research division called Affiliate Benchmarks to provide Affiliate Marketers with more insights and data.
You can find Peter on Twitter: @figueredo.
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