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ad:tech Day One: Recesssion? What Recession?

Apr 22, 2009
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ad:tech moved to Moscone West this year which I didn’t notice until I walked into RSA and worried that I had the wrong week for ad:tech. A short walk and I was Moscone West a new three story convention hall.  The first floor was jam packed with people.

If you thought the line at Affiliate Summit was bad in Vegas, you would be amazed.  There were 12,000 people registered and it looked like most of them were in line waiting for their registration material. Luckily I had a press pass and headed inside past the waiting throngs. As with Affiliate Summit, they were forced to tell everyone to just head upstairs and go to sessions without passes.

Talking with ad:tech staff I found that registrations were slightly lower than last year, but you really can’t tell with the show split over three floors.  The exhibit hall is two floors, and all the sessions are on the top floor. The ones I went to were pretty full and the enthusiasm was still abundant.

The ad market is still alive.  Numbers are interesting.  Talking with Frank Addante of Rubicon about the market he sees that while CPMs might be dropping, inventory is growing at a pace that publishers are making about the same money from their growing inventory.  He sees this continuing a bit more, but he also sees more money coming into online with a net gain as time goes on.

Of course, the highlight of the show was the Affiliate Summit Beer Garden.

Filed under: Affiliate Marketing + eCommerce + Events + Internet Marketing + News + Online Marketing
  • http://blog.mediatrust.com peter bordes

    Brad
    I agree . it was hard to tell if the show was bigger or smaller. what did you think of this part of the center vs the other side?

    Interesting info on CPM’s. we are finding many publishers more willing to take CPA adds due to the CPM’s going down. Publishers who would not even want to hear the word CPA a year ago.