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Warner Bros Online Partners with 180solutions

May 10, 2006
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Warner Bros. Online has begin a partnership with adware company 180solutions to distribute shows created for the Web. Users can only view these shows, currently there a soap opera and an animated series, only from Zango.com and only after downloading their adware. Since each show has a well defined target demographic (females 35-54 for the soap opera and mailes 18 to 24 for the animated series) I’m sure they can better target the pop-up advertising to these visitors.

I’m hoping that Warner know who they are getting in bed with. I did not complete all the steps as I don’t want to install any software on my computer, but this is supposed to be an open download so at least the viewers should know what they are signing up for. Time will tell.

About Brad Waller

Some say Brad created the first affiliate program. We’ll never know for sure, but we do know that Brad has been running businesses online since 1994 and affiliate programs since 1996. When he is not running the affiliate program for EPage Classifieds, helping publishers monetize their sites with AdJungle, or working on iPhone applications, Brad is also busy starting up the Performance Marketing Alliance, a trade association created to represent and build the entire performance based industry.

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Filed under: Adware, Spyware, Greynets, & Internet Fraud