Is Online Credit Card Fraud on the Rise?
Fraud definitely is on the minds of online merchants this season. In fact, a survey sponsored by the Merchant Risk Council (MRC) conducted by the 41st Parameter Inc., revealed that 84% of the respondents believed that there will be a slight or substantial increase in online fraudulent activity this holiday season.
When asked about some of the largest challenges in fighting this type of fraud, two-thirds of the respondents stated that the increase in fraud ring activity and botnets (computers used to commit eFraud) are of utmost concern. Further, a full 30% of the respondents stated that a lack of money for the technology to fight online fraud is another formidable challenge.
With respect to these figures, Ori Eisen, the Chief Innovation Officer at 41st Parameter had the following to say:
“As the Global economy continues to slow down, organizations are slashing budgets across the board, including vital IT needs designed to help protect the bottom-line. What’s particularly alarming about this counter-intuitive strategy is roughly one-third of e-commerce fraud investigators surveyed said their number one challenge is not receiving adequate funding to procure proper fraud prevention technology, thereby leaving their online channel a key target for cybercrime.”
Quite an interesting statement indeed.
What Can You Do to Avoid or Prevent Fraud Altogether?
There are a number of tangible steps that a business can take to reduce the incidence of fraud. Here a few ideas for you:
- Display the fact that you have a strong “anti-fraud” policy on your website as this warning alone may deter potential fraud incidents.
- Ensure that providing a credit card verification code is mandatory on your website.
- Carefully scrutinize any emails from Hotmail, Yahoo, and other free email accounts as fraud perpetrators prefer to use these types of anonymous emails.
- Scrutinize any orders with a different “bill to” and “ship to” addresses. While these addresses may differ if consumers are sending a gift or are dropshipping an item, in many cases, it can be a sign of fraudulent activity.
- Be vigilent when it comes to overseas orders.
- Take advantage of technology and use an account verification system (AVS). This type of technology works to ensure that the zip codes or the postal codes of credit cards match the billing addresses.
- On very large and/or questionable orders, call the customer and/or the credit card company to verify the information.
- Employ the services of a company that specializes in fraud prevention.
With these steps you are now well on your way to keeping your business from falling victim to the rising tide of online fraud
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http://www.netbusinessblog.com Matt Coddington
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http://www.cumbrowski.com/ Carsten Cumbrowski

