As an editor there are times when you find yourself torn between personal/public sentiment and the journalistic ideal of providing a neutral forum. Last month with the dust-up over having Hydra as an advertiser when our authors are calling for an association to promote ethical standards, Hydra’s subsequent response, and the discussion of when it is appropriate to drop an advertiser, has lead me affect a change in ReveNews advertising policy.
Effective immediately: Any potential direct advertiser who in the 12 months prior to requesting an ad does not maintain a clean record will be denied placement. A clean record shall constitute not having the advertiser’s business tactics identified as being unethical or harmful by Ben Edelman, Kellie Stevens, Center for Democracy and Technology, Sun Microsystems, the Webwatch Project, not having been fined by the Federal Trade Commission, or currently in a lawsuit with a state attorney general.
Ultimately ReveNews is not a watchdog group and the final decision on whether to accept an advertiser will still be the burden of the editor. However, I have seen good people like the folks at ABestWeb, the PMA, Avantlink, ShareASale take steps to improving the makeup of our industry. I applaud their efforts as well as the efforts of those listed above who spend time and energy being vigilant. I think it is time ReveNews makes a stand as well.
About Angel Djambazov
Born in Bulgaria, Angel Djambazov has spent his professional career in the fields of journalism and online marketing. In his journalistic career he worked as an editor on several newspapers and was the founding Editor-in-Chief of Wyoming Homes and Living Magazine. Later his career path led to online marketing where while working at OnlineShoes he earned the Affiliate Manager of the Year (2006) award at the Affiliate Summit, and In-house Manager of the Year (2006) award by ABestWeb.
For four years Angel served as OPM for Jones Soda for which he won his second Affiliate Manger of the Year (2009) award at Affiliate Summit.
Currently Angel serves as OPM for KEEN Footwear and MedicalRecords.com. His former clients include: Dell, Real Networks, Jones Soda, Intelius, Graphicly, Chrome Bags, Onlineshoes.com, Vitamin Angels, The Safecig, and Bag Borrow or Steal.
Angel is the Editor-in-Chief and Co-Publisher for ReveNews.com and ReveNews.org.
Angel lives north of Seattle, spending his free time reading up on obscure scientific references made by his wife MGX, while keeping up with a horde of cats and a library of books.