ReveNews

This concept is in my head for far beyond 2 1/2 years and I admit to myself that I am not going to do anything with it myself anytime soon. I outlined the general idea to several companies and people,…

When’s the last time you’ve heard anyone in our industry talk about what affiliate MANAGERS want. Let’s set aside that popular question of “what do affiliates really want?” and explore what YOU want, managers. Better recognition and respect internally among your superiors? Better tools to do your job? More autonomy? More budget to foster creativity? Less competition and more collaboration with search, email and other channels?

We live in a world of quiet wars. A world where affiliates are assaulted by merchants, cut out of innovative deals with portals by networks. These are just a few examples. There are many other similar wars going on and many…

Changes happen fast in the affiliate industry. It is the nature of being online. So when Rakuten snapped up LinkShare back in September 2005 many expected the acquisitions of other affiliate networks to soon follow. Perhaps the only surprise is…

Fresh from Chris Henger at Google-DoubleClick-Performics:

We are pleased to introduce Google Affiliate Network . Effective Monday, June 30, 2008, DoubleClick Performics Affiliate will operate as Google Affiliate Network. The integration with Google’s brand is a reflection of efforts to…

As more people learn about the tactics of NebuAd, more groups come out against them and they are organizing. ClickZ is reporting that six advocacy groups have formed a loose coalition to fight NebuAd. The groups so far are: Electronic Privacy…

It’s taken me a few days to get to this one, but I read the blog of New York Law School Associate Professor James Grimmelmann where he analyzes the NebuAd controversy. In his analysis, he comes up with a fascinating point…

Reality check…

This is a must-see interview on how the affiliate marketing game is “changing” in 2008 with Larry Joseloff, VP Content, Shop.org from the Internet Retailer Conference & Exhibition 2008 in Chicago.

Is this the truth or just illusion? …

What are Affiliates?

It is hard to get  concensus on that. In my eyes affilites are “meta-thinkers” who are often dissatisfied with the status quo. Affiliates are all about finding “digital independence” and they do this by naturally pushing the envelope. Tactics vary…