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Cashing Out: Week of May 3rd-9th, 2009 in Online Marketing News

Kentucky Fried Chicken’s Oprah Debacle

You may have seen the recent ad campaign by Kentucky Fried Chicken to get people to “Unthink KFC” which is definitely a strange way to maintain brand integrity. As part of the campaign to get consumers to try the company’s new baked chicken, KFC teamed up with Oprah. They ran a promotion good for two free pieces of grilled chicken, two sides and a biscuit to anyone who downloaded a coupon off Oprah’s site. 48 hours later, a panicked KFC was forced to cancel the offer well early of its advertised two-week run due to overwhelming demand. The video apology (above) delivered by KFC President Roger Eaton is a worth a listen. After they screwed up the offer one has to wonder how smoothly the rain check will work.

Tennessee Jumps on the “Amazon Tax” Bandwagon

Tennessee is the latest state to move forward with anti-affiliate legislation in bills SB 1741 and HB 194. According to the Performance Marketing Alliance SB 1741 is scheduled to be heard on May 12th. For more information on these bills click here.

Wholesome Spin on Casual Games Market

New casual game startup Wonderhill is betting that not everyone wants to play a mobster in social networks and that some consumers will seek out more wholesome options.  Specifically positioning themselves as an alternative to Zynga, Wonderhill has a family friendly focus and has launched with two games Dog World and Green Spot.

Affiliate NetHaggler’s Haggling Model

Sporting a portfolio of merchants mostly from LinkShare, new affiliate NetHaggler provides a service that lets consumers track and negotiate prices online. The model is an interesting combination of price drop notifications and allowing consumers to offer a price to the retailer for an item. They do have a downloadable toolbar called a “Hagglet” which we strongly suggest affiliate managers test to make sure it is in compliance with their terms and conditions.

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